By Akpeli Othuke Andrew
To every business including home-based businesses, competition is a major factor. So do not loose sight of your competitors. Try as much as possible to stay ahead of them and get information on the major changes in the markets in order to adjust your products and services.
Promote a Professional Image
Though you are working from home, your business must be conducted in a professional manner in dealing with your customers, ensure that your as professional as possible as any business office protocol may dictates. This should include how you deal with your business associates, customers and having a well-written promotional materials which include a well-designed call cards. Ensure that you belong to your industry trade groups and professional bodies and also involve yourself with some non-profit organization to promote your business image and compliance with corporate responsibility policy in your area. This will greatly improve your business image and in turn patronage for your goods and services.
Stay Current
Stay current with the new developments in your industry. Ensure that your get publications and journals concerning your line of business. Never ever be left behind by your competitors else they will run you out of business.
Get Quality Equipment and Furniture
Quality doesn’t mean expensive. Ensure that all your accessory, equipment and furniture are of a high quality. Ensure that your equipment and software are able to improve the rate at which your job is carried out. To remain competitive, try and stay current with technological advancement in your industry and remain competitive.
Feel free to add your comments on how to stay competitive in running your home-based business in the box below.
