Name squeeze is nothing new; it is just that Jonathan Mizel gave an old technique a new name and new appeal. Good marketing on his part.
The best way to explain a name squeeze page is to show you a good example
http://www.breezemagazine.blogspot.com
http://www.scrapbookingprofits.com
These are great name squeeze pages. Basically, what a name squeeze page is, is a simple subscribe form that then lead them to either a free report or a sales letter.
Look at these other super successful name squeeze pages to get a good idea of what to do
http://www.doubleyourdating.com
http://www.fireyourweddingplanner.com
Notice how these sites have nothing to do with Internet Marketing? But they are all pulling in tons of thousand of dollars monthly. Doubleyourdating.com is pulling in hundreds of thousand of dollars monthly.