Building A Subscriber Base By Buying Leads With Co-Registration

Buying leads with co-registration is a quick and easy way to get subscribers, but not the best way. That is how I describe co-registration. Some marketers swear by it and have great results; others fail and have to through out the entire list they bought because it is riddled with fake addresses, spam complaints and basically freebie seekers.

So what is co-registration?
Basically it is building lists by buying subscribers from a 3rd party service.

Here is how Dr. Ralph Wilson put it;
“Co-registration is widely-used approach to increase the size of your e-mail lists. Co-registration works this way: After completing a subscription form or upon leaving a website, visitors are invited to subscribe to one or more ezines. If yours is listed among these and the site gets a substantial amount of traffic, you will begin to receive a number of subscriptions.”

Have a look at these two Co-registration companies to get an idea.
http://www.profitinfo.com/leadfactory
http://www.worldwidelist.com

What you do is you pay a fee to these companies per subscriber. So every time they supply you with a new lead you pay them a fee. Usually around 15 cents to $1 depending on the niche market and if you want double opt-in or single opt-in.

Always go for double opt-in if you can.

The best way to make money from these types of subscribers is to first give them something away for free. Build trust with your subscribers. Sign them up for a free course, give them some bonus products like you created before and remember if anyone asks to be removed from your list, just do it. Don’t argue with them.

That is the quickest way to get your newsletter shutdown. Co-reg is not the recommended way to go but it is shown that some marketers have done well with it.