Job
description
The Communications
Coordinator plays a key role in managing the festival’s public relations and
marketing campaign. Working with a dynamic team including management, interns
and the Communications Designer, you’ll focus on marketing the festival;
identifying new, existing and emerging audiences; managing digital and
traditional communications channels; and promoting the organization’s brand.
The ideal candidate
has a
background in communications and marketing, including event promotions,
media relations, social media, and web content writing. You are a strategic
thinker with strong project management skills, the ability to work
independently and with a team, and meet tight deadlines.
Key
responsibilities:
– Manage the
implementation of the organization’s communication plan and festival marketing
plan, and related budgets.
– Develop, implement
and measure marketing and ticket sales goals, including ongoing monitoring of
campaigns and reporting.
– Build multi-channel
media plan and placement, including recommendations for cost effective,
targeted advertising and negotiating non-profit rates.
– Negotiate and
manage media sponsorships.
– Write and edit
catchy, pithy web and ad copy.
– Manage contractors
and interns as needed, including assigning projects to interns and volunteers.
– Selecting images
and clearing rights as required.
– Liaise with
internal and external designers for print ads, postcards, posters, radio and TV
spots, e-newsletters, banner ads, social media graphics and video, etc.
– Manage paid
digital advertising, such as animated and rich media banners, Google Ad Words,
and Facebook ads.
– Develop and
implement communications strategies and event-specific marketing plans to reach
existing and new audiences.
– Track benchmarks
to measure progress and success of communication plans, including social media
analytics, audience surveys, and Google Analytics.
– Write, coordinate
and implement website and social media content, and manage updates and maintenance
to the website.
– Write speaking
notes, ad and communications copy.
– Coordinate the
design, printing and distribution of marketing and communications materials
such as e-newsletters, press releases, posters, postcards, annual report, etc.
– Identify and
develop relationships with key social media influencers in Vancouver.
– Monitor and
distribute media coverage of festival and organization.
– Plan and
coordinate online and on-site audience surveys.
– Work closely with
publicist to develop press releases, story pitches and coordinate interviews.
– Identify and build
community partnerships for cross promotion.
– Participate in
staff meetings and project teams as required.
Qualifications:
– University degree
and a minimum of three years direct experience in communications and public
relations. Marketing or communications experience with an arts organization or
non-profit is an asset.
– Demonstrated
ability to develop and execute effective communications strategies.
– Proven skills and
experience in media relations, digital engagement, copyediting and online
publishing.
– Demonstrated
familiarity with various social media tools, platforms and engagement
strategies.
– Strong abilities
in project coordination, organization and time management skills.
– Strong verbal and
written communication skills, and demonstrated ability to tailor materials to a
range of audiences.
– Proficiency with
Microsoft Office, e-mail and Internet as well as fluency with social media
platforms.
– Adobe CS, HTML,
Google Docs, CRM software experience, and email marketing a plus.
– Experience in
planning and implementing a range of digital and non-digital communications
projects for events promotion.
– Experience in web
content writing and SEO.
– Non-profit and/or
arts organization experience an asset.
– Interest in
visual, performing arts, design and literature. Interest in South Asian issues
an asset.
This is a seasonal
6-month contract, beginning in mid-February, and working approx. 4 days/week with
additional evenings and weekends required during production. There is potential
for this position to become a year-round job with benefits.
How
to apply
Please apply by
sending your CV along with a letter outlining your relevant experience, why
you’re perfect for this role, two recent writing samples (press release,
e-newsletter, published article, social media strategy, brochure, etc), and
where you saw this job post to: laura(at)indiansummerfest(dot)ca with the job
title as the subject. We thank everyone who applies but only shortlisted
candidates will be contacted. No phone calls or walk-in inquiries please.
