Unilever South East Africa (PVT) Limited is inviting
applications from qualified candidates to fill the post of Brand Building
Manger who is the owner of the Brand(s) in the National Business Unit to be
based in Blantyre.
applications from qualified candidates to fill the post of Brand Building
Manger who is the owner of the Brand(s) in the National Business Unit to be
based in Blantyre.
Leads the development of the national Brand Marketing Plan,
within the category plan guidelines, to meet company goals, Leads a
multifunctional team to implement the plan in the market place and
monitors,performance of the support plans. Participates in various
cross-functional teams – CMI, CCP, Regional Brand Teams and extern
within the category plan guidelines, to meet company goals, Leads a
multifunctional team to implement the plan in the market place and
monitors,performance of the support plans. Participates in various
cross-functional teams – CMI, CCP, Regional Brand Teams and extern
ally
with local support agencies such as PR, sponsorship, activation and channel
Key Responsibilities and Tasks:
- Brand Building Activities Execution
- Champion on a continuous basis consumer understanding to
secure a truly consumer-led vision and strategy. Be the voice of
consumers in the country. - Managing launch/re-launch plans + any BB/ consumer
activities - Communication and activations deployment; Manage
communication plan (360° activation program) - Implement integrated above and below the line brand plans
- Establishes channel priorities and opportunities to bring
the brand to life at the point of purchase (Promotions planning,
budget setting / Interface with trade marketing - IBP/BMP process
- Give input into brand plans in the light of new category
understanding, competitor activity or market changes
Brand audit:
- Annual structure review of core data business performance,
brand health and competitive context - Regular use of research findings, market data, consumer,
customer and shopper opportunities. - Understand broad consumer trends and also specific consumer
issues with the brand. - Understand and use appropriately a broad range of ad hoc
research tools. - Identify opportunities for local business to drive growth
- Cross functional & agency working relationships
- Establish productive working relationships with local
support agencies - Category Managers
- Tracking and Monitoring
- Constantly evaluates performance of national support
activities and in-store implementation against measurable objectives - Track market trends and competitors activities/ Post
evaluate Launches and promotions - Monitors market shares, distribution and brand health
attributes - Use learning to identify solutions for future activities/
Analyze competition activities to better counter them
Required skills and Qualification
- Minimum Bachelor’s degree in Business Studies or other
related qualification - Chartered Marketers have an added advantage
- Experience of working in a similar role is an added
advantaged - Read and write English fluentlyTerritory Managers (Center
and North)
Should you meet the above requirements then you must be the
person we are looking for. Please
person we are looking for. Please
send us your application with your Curriculum Vitae and names of
3 traceable references before 2nd
of March 2015 to the following address:
3 traceable references before 2nd
of March 2015 to the following address:
The HR Business Partner
Unilever South East Africa (PVT) Limited
P O BOX 5151,
LIMBE
Or email to Tiyesa.Singano@unilever.com
Unilever is an equal opportunity employ
Unilever South East Africa (PVT) Limited
P O BOX 5151,
LIMBE
Or email to Tiyesa.Singano@unilever.com
Unilever is an equal opportunity employ
