Reports To: Managing Director
Supervision:
Sales Manager (Tanzania)
Export Manager
Marketing Coordinator
Technical Sales Representatives
Clients
PR & Advertising firms
Managing Director
Finance and Administration Manager
Plant Manager
Human Resources Manager
The Commercial Manager formulates and implements marketing, sales and customer
relations strategies in order to increase the organization’s market
share.
She/he will develop and negotiate strategic partnerships to enhance the
company’s competitive position and play a crucial role in product and market
development.
Primary Duties / Responsibilities
Formulate and implement sales, PR and marketing plans and strategies to develop
market share and sales revenue.
Establish and maintain good corporate relations and implement a PR and customer
care management programme.
Steer market research and intelligence, and conceptualize new products for the
market
Develop the export market with initial focus in Rwanda, Uganda, Tanzania,
Sudan, Burundi, Democratic Republic of Congo, Somalia & Ethiopia
Ensure smooth implementation of strategic partnership & distribution of
partner products
Steer Quality Management initiatives to implement and sustain quality
management systems based on ISO standards
Steer the organisation’s product diversification initiatives and launch new
products in liaison with other departments to meet market demand.
Coordinate and deliver promotion support for existing and new products within
budget and liaise with promotion agencies.
Monitor the performance of different products and advise management accordingly
Prepare marketing budgets and ensure they are adhered to.
Ensure high level company visibility in the market.
With the Sales Manager (Kenya) set marketing targets for staff in the
department and assess their performance to ensure targets are achieved.
Participate in the all round management and development of human resources in
the department
Person Specifications
Academic Qualifications: Master in Business Administration, Bachelor’s
degree in Electrical/ Mechanical Engineering.
Professional Qualifications: Postgraduate diploma in Marketing or
Business Management & Administration
Experience: Ten years relevant working experience in sales & marketing
management three of which should be at senior level preferably in a
manufacturing environment.
Skills
Good marketing, selling and public relations skills
Strong management and negotiation skills
Ability to develop, formulate strategy and exercise good judgment
Computer literacy and familiarity with standard office computer applications.
Excellent interpersonal and communication skills
Ability to work under pressure and meet deadlines
Member of Professional Body/Society
How to apply
Applicants should email their applications attaching a detailed curriculum
vitae and a letter indicating why they are interested in and qualified for the
position and the names of three referees who can provide confidential
assessment of their capabilities to a Search Committee.
All communications relating to applications for this position should be
addressed to:
email address: therecexpert@gmail.com
Applications should be received by 18th February 2013.
Only shortlisted candidates will be contacted.
On the subject matter of the email please indicate the position you are
applying for.
