Healthshare operates in the fast growing and exciting digital healthcare
sector.
Healthshare.com.au provides consumers with an innovative web-based platform to
find local, credible and relevant health information as well as to find and
make an appointment with health practitioners. More than 1.5 million
Australians have used the Healthshare web-platform.
The company has also developed a range of products to make it easier for
General Practitioners (GPs) to access information that can help improve health
outcomes for their patients. Our Fact Sheets application integrates with the
GP’s clinical desktop software, enabling GPs to access quality health fact
sheet content to provide to their patients at the time of consultation.
Our primary business model is currently funded through long term sponsorship
and advertising partnerships with Not-For-Profit Health Care Organisations
(HCOs), Pharmaceutical & Medical Device Companies and Health Care
Enterprises (HCEs) such as Health Insurance Funds etc.
To date, the business has been able to secure relationships with over 100 of
Australia’s most trusted health brands including beyondblue, The Heart
Foundation, The Lung Foundation, Ovarian Cancer Australia, Lifeline and
Diabetes Australia, as well as AstraZeneca, Boehringer Ingelheim, Sanofi and
Roche, just to name a few. In the near future we also expect to launch other
products directly to the Healthcare practitioner channel.
Healthshare has an experienced board and management team who own the company,
and a strategic partnership with Fairfax Digital Ventures who have recently
invested in the business.
As a fast growing company, we are seeking an experienced marketing leader who
can help us create our brand, help us grow the business and develop as a leader
with the organisation.
About the Role
The Marketing Director position reports to the Chief Executive Officer and has
the following key objectives:
- Personally develop and execute overall company
brand strategy across all aspects of the marketing mix including PR. - Oversee creation and execution of marketing
strategy, as well as campaign activity, for consumer and trade audiences
with a view to: - Supporting sales activity & business
growth – including GTM planning for new products. - Increasing acquisition, retention and
engagement of key audiences. - Leveraging marketing budget across efficient
lower cost channels such as PR and Social. - Managing an initial marketing team of one
direct report with future growth likely.
Essential Attributes
industries.
knowledge of:
- Brand strategy, positioning and building;
- Multiple Channel Communications strategy
(including PR); - Budget Setting & Management;
- Financial modelling of marketing business
cases and ROI; - People management and management by influence;
- Online Marketing including SEO & SEM;
- eDM platforms & Marketing; and
- Copy-writing and editing skills.
The Ideal Candidate
To be successful you will need strong communication, organizational and project
management skills.
Previous experience in Brand building, PR, Online marketing and Healthcare are
essential. You will also be a critical thinker with strong analytical skills
and both the ability and desire to work all the way from strategy through to
execution. In that sense you must be someone who will jump in and roll up your
sleeves to get the job done.
Healthshare is an entrepreneurial, fast-paced organisation so our ideal candidate
will need to be able to prioritise multiple tasks and communicate effectively
across all levels of the organisation.
And while there is plenty of work to do, for the right candidate we are open to
considering a Permanent Part-Time arrangement for those who show they could
make a real impact performing this role in 3 to 4 days per week.
Our Values
Healthshare has a strong set of values that guides the way we operate and do
business. If these values resonate with you then there is a good chance you’ll
fit right in.
@Healthshare… we Care
@Healthshare… we Innovate
@Healthshare… we Make Things Happen
@Healthshare… we are Better Together
If all of that sounds like you and you like the thought of…
…working in an energetic and interesting work environment
with great people…
…being part of building something that makes a real
difference in people’s lives…
…working in a brand new office located in Bondi Junction
near trains, buses and Westfield…
…then please consider applying as soon as possible.
Applications
To apply in strictest confidence, please send your up-to-date resume and a
short cover letter highlighting your fit with this opportunity to
careers@healthshare.com.au.