Position: Marketing &
Communications Manager
Organization: Smart Commute – North Toronto,
Vaughan
Location: North York
Communications Manager
Organization: Smart Commute – North Toronto,
Vaughan
Location: North York
ORGANIZATION
OVERVIEW
OVERVIEW
Smart
Commute – North Toronto, Vaughan (NTV) is a dynamic award-winning
not-for-profit organization. Our mandate is to improve commuter options and to
reduce traffic congestion in the North Toronto, Vaughan and Northeast Toronto
areas. We partner with local employers, educational institutions, property
managers, and other leading organizations to provide transportation demand
management (TDM) programs that help employees and students reduce drive-alone
trips that result in traffic gridlock, smog, greenhouse gas emissions and other
impacts to the environment, community and economy.
Commute – North Toronto, Vaughan (NTV) is a dynamic award-winning
not-for-profit organization. Our mandate is to improve commuter options and to
reduce traffic congestion in the North Toronto, Vaughan and Northeast Toronto
areas. We partner with local employers, educational institutions, property
managers, and other leading organizations to provide transportation demand
management (TDM) programs that help employees and students reduce drive-alone
trips that result in traffic gridlock, smog, greenhouse gas emissions and other
impacts to the environment, community and economy.
Our
activities include developing, launching and monitoring trip reduction programs
for medium- to large- sized employers; education and marketing, and advocacy
and policy input at all levels of government. We promote a menu of options for
commuters, such as transit, ride-matching, shuttle bus services, vanpools,
telecommuting, cycling and walking.
activities include developing, launching and monitoring trip reduction programs
for medium- to large- sized employers; education and marketing, and advocacy
and policy input at all levels of government. We promote a menu of options for
commuters, such as transit, ride-matching, shuttle bus services, vanpools,
telecommuting, cycling and walking.
The
Marketing and Communications Manager is responsible for the development
and execution of innovative, creative and results-driven strategies, campaigns
and promotions that are in line with the overall Smart Commute mandate and
objectives.
Marketing and Communications Manager is responsible for the development
and execution of innovative, creative and results-driven strategies, campaigns
and promotions that are in line with the overall Smart Commute mandate and
objectives.
Salary
Range: $43,000 – 47,000
Range: $43,000 – 47,000
SUMMARY
OF RESPONSIBILITIES
OF RESPONSIBILITIES
Marketing:
- Support
the program’s brand awareness and engagement levels by developing
strategic and tactical marketing, communications and outreach plans
- Work
with Program Managers to develop and implement creative individualized
marketing programs and campaigns
- Lead
the development of tailored outreach activities to engage commuters,
partnering employers and potential partners in programs and initiatives (e.g.,
commuter surveys, transportation fairs, ‘Lunch and Learn’ events, program
launches)
- Manage
creation, design and distribution of Smart Commute communications,
marketing materials, and promotional pieces (e.g., Annual Reports,
commuter options guides, newsletters, e-blasts, media releases,
graphics/print materials, promotional messaging, internal/external
presentations)
- Lead
social marketing and social media opportunities
- Lead
advertising and promotional opportunities
- Coordinate
with Metrolinx and stakeholders regarding media relations and PR support
- Manage
and maintain the Smart Commute NTV and NET websites
- Assist
the Executive Director with public policy and government relations –
representing Smart Commute NTV at relevant meetings, consultations and
other industry events
Administrative
Support:
Support:
- Evaluate
and maintain up-to-date records of media coverage, events, program results
and other items
- Monitor
media for key industry news and actions
- Other
administrative support including: arrange and prepare materials for
meetings, develop mailing lists, maintain contact database
QUALIFICATIONS
The
Marketing Manager’s role is vital to the success of Smart Commute – NTV and is
best suited to an energetic, creative, positive self-starter with the
following qualifications:
Marketing Manager’s role is vital to the success of Smart Commute – NTV and is
best suited to an energetic, creative, positive self-starter with the
following qualifications:
- Diploma/Degree
in marketing, communications and/or advertising
- 3-5
years of experience in the development, marketing and execution of
programs and campaigns, preferably in the non-profit field
- Background/interest
in sustainable transportation and environmental impacts, urban planning,
and transportation demand management
- Strong
computer skills in MS Office & Adobe Creative Suite
- Demonstrated
writing, editing and proofreading experience
- Graphic
design skills an asset
- Strong
working knowledge of website Content Management Systems (eg. WordPress)
- Professionalism
in working with a variety of media and stakeholders of diverse interests
and backgrounds
- Strong
interpersonal skills and a passion for making a difference
- Strong
administrative, organizational and planning skills
- Capacity
to work independently and demonstrate initiative in a team environment
- Willingness
and ability to travel to sites within and around North Toronto and Vaughan
areas
Additional
qualifications:
qualifications:
- Experience
using Salesforce CRM system
Letters
of interest andresumesmay be submitted to:
careers
@smartcommutentv.ca*
quoting “Marketing & Communications Manager” in the subject line.
of interest andresumesmay be submitted to:
careers
@smartcommutentv.ca*
quoting “Marketing & Communications Manager” in the subject line.
Closing
Date: Wednesday, February 17, 2016
Date: Wednesday, February 17, 2016
We
thank all candidates for their interest. Only those selected for an interview
will be notified.
thank all candidates for their interest. Only those selected for an interview
will be notified.
