6 Essential Online Tools You Need to Grow Your Virtual Business

Once Wallace D. Wattles said, It is essential to have good business tools, but it is also essential that the tools should be used in the right way.

There are dozens of tools available on the internet that can help you grow your online business and generate more sales. But these five tools, which we are going to talk about in this article, are the must-have ones. The good thing about these tools is that you can try them for free (the silver lining for start-ups).

We’ll discuss the tools in detail and show you how they can help to grow the online business. We will also explore their key features, pros, and cons and see how much their premium version costs.

5 Online Tools That Will Help Your Online Business Reach Its Full Potential

Here is the list of five important and useful tools that will help your online business to reach its full potential.

Email marketing, nowadays, is considered one of the most important and demanding marketing techniques that can help to grow a business and generate more revenues.

Email marketing acquired 40 times (3.57%) more customers than Facebook (0.07%) and Twitter (0.03%) combined with the average click-through rates for each channel (Source).

It involves writing and sending emails to your subscribers and potential leads. This can be challenging to create engaging emails that can persuade your subscribers to get what you are selling. There are multiple online tools available that can help you create email marketing campaigns and send bulk emails.

One of them is Mailchimp – a marketing platform that allows businesses to create campaigns and deliver emails to their customers, subscribers, and custom groups. It also provides multiple email templates that you can use to approach a wider audience for your business. Once emails are delivered, you can track and monitor the success of your campaign.

Key Features

Here are the key features that MailChimp offers:

  • Provide different email templates that you can use to grab customers’ attention.
  • Free to start with some limitations.
  • Available for both iOS and Android users.
  • Reports on how your campaign is going.

Pricing Plan

Mailchimp also provides a premium version, in which you will be able to use it without any limitations. It offers multiple premium packages, and you can choose any of them according to your need and budget.

Just like email marketing, if you want to grow your online business, you should also know the value of content marketing. It is also the type of marketing in which businesses focus on creating unique pieces of content that will help them engage their target audience.

In a report by the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing (Source).

Content is the most important factor that can help you grow your online business. But the real challenge is creating engaging and compelling content that can convert the leads. In this age of Artificial intelligence, this challenge can be tackled easily by utilizing the AI Paraphrasing tool. Paraphrase Online is a free and effective paraphrasing tool that does the job best.

Paraphrase Online makes changes in the content to improve its quality and make it simple and easy to read, which can help to engage the audience. Along with this, it provides multiple effective modes of paraphrasing that can help you to change the tone of the content according to your objective and target audience.

Key Features

  • Everyone can use it for free.
  • Provides four different paraphrasing modes, i.e., Word Changer, Sentence Rephraser, Paraphrase Text, and Text Improver
  • It also allows users to change any specific paraphrased word with suggested synonyms.
  • It improves the tone and flow of the content.

Pricing Plan

Yet, Paraphrase Online does not have any premium version. All its features are accessible for free.

There will always be a discussion about social media (SM) when it comes to growing an online business. Social media platforms are an unbelievably valuable resource for those who want to grow their online business and generate more revenue.

A study found that 90% of marketers said social media marketing had doubled their business’ exposure. Moreover, 91% of retailers use at least two social media platforms to grow their business (Source).

There are many social media platforms such as Facebook, Instagram, Twitter, Reddit, LinkedIn, Pinterest, etc. These are the best platforms to market online businesses, and if you already have your business account/profile on them, you know how difficult it is to handle all of them at one time.

So, we have found a useful online tool that can help you manage all your business social media accounts in one place. It’s called Hootsuite – an online social media management tool for businesses. With Hootsuite, businesses can easily create a schedule and publish content to all their social media platforms. This will result in an increase in traffic, engagement, lead generation, and an increase in revenue.

Key Features

  • Hootsuite also has a built-in tool called OwlyWriter AI, which can create captions, content ideas, and many more.
  • You can also try Hootsuite for free 30-day trials.
  • It also helps to improve the social reach of your online business.
  • It also shows you real-time social analytics.
  • You can manage all your social media platforms on Hootsuite from anywhere or on any device.

Pricing Plan

Hootsuite is a premium online tool that also offers 30-day free trials. This free trial will help you to get an idea about whether to purchase its premium version or not. And if you are ready to purchase its premium version, choose the plan according to your need and budget.

Nowadays, the general audience has quite a limited attention span. In fact, according to research, it is merely 8 seconds long. This means that marketers must create content that is concise enough to consume in such a brief time. So, what is the method for getting the audience to click and engage with your content? Create interest in your audience.

The average audience attention span is only 8 to 10 seconds, which means you should keep your speeches short and engaging to hold your audience’s attention. (Source).

The simple and easy way to do that is by giving readers a short summary of the content so that the user may stop and read further if he finds it useful. Alternatively, you can make your content brief using AI summarizing tools. These tools will reduce the length of the content to the desired level which can help in creating useful content for readers by removing non-important points.

Summarizer has proved its ability to summarize content in the best way. This tool utilizes advanced AI technology in its algorithms that will help it to create a summary of the content while keeping the main points. The good thing about this tool is you can also adjust the length of the summary from the slider given above the input box (as shown in the below image).

Key Features

  • You can use this tool for free without any limitations.
  • It is available in six different languages, including English, Spanish, French, Dutch, Indonesian, and Portuguese.
  • You can also adjust the output (summary) length from the given slider.
  • This tool will also give you the results in bullet points or give you the best line in your content.

Pricing Plan

Summarizer is a free online tool that does not have any premium version yet but let us see in the future.

As a business owner, you should know the importance of visuals. They play a significant role in growing your online business, and readers are more likely to engage with images as compared to the written content.

Forty-nine percent of marketers consider visuals Very Important for their business. While 22% consider it Important, and 19% say their marketing strategy would be meaningless without it (Source).

But the problem is, for creating aesthetic visuals, you always need a professional graphic designer that will create catchy images related to your products and business. If you are on a tight budget, then it can be difficult, but what if we say you can also create visuals for your products on your own for free without any need to hire a graphic designer? Yes, there is a tool called Canva that can help you create aesthetic images in no time.

You can create any type of image or visual for your online business and social media profiles with the help of Canva. It provides hundreds of different templates, fonts, graphics, stock images, and styles that you can use to create images for you, and the good thing is they all are copyright free.

For using Canva, you do not have to be an expert graphics designer with a sound knowledge to use tools like Adobe Photoshop, Illustrator, CorelDraw etc. Canva has quite easy to use interface where you can drag and drop elements to create amazing designs.

You can use Canva for free but there are certain features that you can unlock with the premium plans.

Key Features

  • You can use it for free with some limitations.
  • It provides customizable templates that can be used to create high-quality and professional images.
  • As a team, you can also work on a single project, in collaboration, in real time.
  • It has an amazingly simple and easy-to-use interface.
  • You can download the visual in different format.

Pricing Plan

As already discussed, you can use Canva for free but with some limitations. If you want to get the full experience of Canva, then you should get its premium version, which comes in different and affordable plans.


Plann is an all-in-one scheduler, social strategist, designer and content calendar where you can schedule and plan your Instagram, Pinterest, Facebook and LinkedIn. It is loved and trusted by 3-Million+ of the best brands


So, this article was all about five essential tools that can help to grow an online business. We have mentioned Mailchimp, Paraphrase Online, Hootsuite, Summarizer, and Canva in this article. All these tools play a key role in helping virtual businesses to grow their online presence.

You can use Paraphrase Online to create engaging textual content for your target audience. Canva is superb for creating amazingly high-quality visual content for your business. You can use Mailchimp for email marketing purposes and to generate more leads. You can use Hootsuite to manage all your business social media accounts in one place. And Summarizer can be a handy addition to explain your ideas precisely and concisely.

So, we hope you will get a clear idea about how all these tools can help your virtual business to grow.


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