Effect of information technology on customer’s satisfaction in NIGERIA financial institution

Information technology may be
considered to be the harnessing of electronic technology in its various forks
to improve the operations and profitability of the business as a whole.
Information technology provides significant improvements with facilities such
as word processing, improving secretarial typing and some reprographic services
communication facilities.

There is the assumption that high
customer’s satisfaction leads to sustainable revenue growth and profitability.
This claim is based on the argument provided by Hesplett et al (1997) “that
profit and growth rate are estimated primarily by customer’s loyalty, and
loyalty is a direct result of customer’s satisfaction. Information technology
has a positive effect on customer’s satisfaction in Nigeria financial
institution. This includes



A.        The online
banking
With the aid of information technology,
online banking provides the opportunity of paying bills and performing
transactions of any kind electrically. Payments can be credited and debited
same day without necessarily coming in contact with physical cash and running
the risk of handling; large amount of money.
B.         Banker
automated clearing service
This involves the use of magnetic ink
character reader (Mick) for cheque processing it is capable of encoding,
reading and sorting cheques. Also, request for cheque books or punches of draft
can be made and granted via electronic device that are web enabled.
The impact of information technology on
the satisfaction of customers cannot be over emphasized. It has provided
flexible and convenient services to customers. It has help to reduce distance,
enhance communication system, easy accessibility etc.
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