Reports to: Senior Digital Strategist
Organization: Greenpeace Canada
Location: Toronto, Vancouver or Montreal
Closing date for applicants: March 6, 2016
Greenpeace Canada is an independently funded, nonprofit organization that works
to protect the environment. We challenge government and industry to halt
harmful practices by negotiating s
olutions, conducting scientific research,
introducing clean alternatives, carrying out peaceful acts of civil
disobedience and engaging the public. To maintain independence Greenpeace does not
accept donations from corporations or governments and is a non-profit
organization not a registered charity. Greenpeace relies on individual donors
and creative partnerships to fund our environmental campaigns.
Greenpeace is looking for a Data Strategist for the Digital team. This position
requires someone with meticulous attention to detail, who loves digging into
data to come up with insights for the Digital team. Primarily you’ll be helping
the organization come up with KPIs for our campaigns, pulling in data from
various sources and translating this into insight for organizational growth.
The best person for this role will be a natural problem solver with a strong
technical background as well as a general understanding of marketing.
MAJOR RESPONSIBILITIES:
• Translating data into actionable insight reports on organizational
performance and recommendations for growth.
• Leading all testing and analysis for digital team supporter acquisition and
supporter journey with a view to making strategic recommendations on list
management and content improvement.
• Processing and importing data into Greenpeace’s online advocacy platform from
a variety of sources across the Program and Fundraising and Engagement
departments. Recommending and/or implementing measures or improvements to
ensure data quality and integrity is high.
• Managing the database and performing operations to support Digital,
Mobilization or Fundraising and Engagement objectives – testing, segmentations,
list management and content improvement (by de-duping, designing and
implementing list-building strategies)
• Ensuring compliance with and contribution to relevant policies (e.g. CASL,
Anti-Spam, Privacy).
• Acting as data bridge between Program and Fundraising, regularly liaising
with the data team and acting as a data team member for specific projects (e.g.
supporter data enhancement, assisting in the project management of supporter
database migration).
• Managing relationships with external suppliers and agencies to deliver and
receive data
• Performing other duties as assigned
Required skills and experience:
• Analytical and problem solving skills
• Knowledge of HTM, CSS, Google Analytics and email marketing software
• Deep understanding of online analytics and statistics. Experience with statistical
software preferred.
• Knowledge of environmental issues and the environmental sector.
• Understanding of database marketing and ability to analyze and evaluate web
and campaign statistics.
• Commitment to fostering a culture of excellence and innovation by actively
sharing knowledge and striving for continuous improvement
• Exceptional organizational, administrative and time management skills
• Strong quantitative reasoning, evaluation, and research skills
• Great communication skills, with the ability to present complex ideas in
simple terms
• Understanding of branding, online design and usability issues
• Fluency in French will be considered an asset
You will work with colleagues in Canada and around the world. Some
international and national travel may be required. The ability to work weekends
and evenings is sometimes required.
Candidates should understand and support the Greenpeace campaign tactics,
including the use of peaceful civil disobedience. All applicants must be
legally entitled to work in Canada.
Please send resume and cover letter in one file to:
Pamela Murray
E-mail: canadian.recruitment@greenpeace.org
Greenpeace Canada embraces equity and diversity and is committed to a workplace
that is enriched by the people, needs and desires of Canada’s diverse
community. We thank all applicants, but only those invited for interviews will
be contacted.
Please circulate widely / Aussi disponsible en français
