Communications Specialist
Type: 8 month contract
Organization: Wildlife Preservation Canada http://www.wildlifepreservation.ca
Location: Guelph or Toronto, Ontario
Wildlife Preservation Canada
Wildlife Preservation Canada (WPC) is Canada’s acknowledged expert
resource in direct intervention programs for saving e
ndangered animal
species from extinction. WPC is the only non-government organization
in Canada to be involved in innovative, leading edge and effective
conservation techniques with multiple species in multiple projects
across the country.
We are celebrating our 30th anniversary this year and want to leverage
this milestone to build awareness of WPC and our important work
through a celebration of our past successes, current projects and our
future plans. As part of the celebration WPC will have a 30th
Anniversary Celebration to be held on October 15, 2015.
Position Overview
The Event Planner or Marketing and Communication Specialist is
responsible for developing, planning and executing the marketing
strategy for the WPC 30th Anniversary and for developing the
promotional strategy for our key event, WPC’s 30th Anniversary
Celebration.
Specifically we are looking to use this special anniversary as an
opportunity to accomplish the following objectives:
• Engage existing donors to enhance loyalty and encourage donations on
an ongoing basis
• Re-engage past donors and board members, to get them excited about
what we’ve done and re-committed to the organization’s future
• Build awareness among potential new donors, through social media,
the Anniversary Celebration and our personal networks
• Showcase the past, present and future of the organization to
existing and potential partner organizations
• Continue to establish WPC as the go-to authority on endangered
species recovery to the media
Responsibilities include:
• Drafting a Communications Plan which addresses the messaging,
content, and timetable to reach target groups and a method for
measuring results
• Work with staff to develop and implement marketing and communications efforts
• Recommend most cost effective media channels and appropriate
messaging and assist with implementation
• Recommend social media strategy and work with staff to implement.
• Develop a video that can be used to promote WPC at the Anniversary
Celebration or other anniversary events
• Assist with execution of 30th Anniversary Celebration on October 15, 2015
Qualifications
• Enthusiasm for animal conservation and ability to communicate
science to the general public
• Degree in Marketing, Communications, Media, Public Relations or event
planning
• Experience creating and implementing communications and brand
marketing plans, marketing collateral and experience on all social
media platforms.
• Experience with non-profit organizations and various donor
constituents including foundations, corporations, government and high
net worth individuals
• Excellent writing skills
• Ability to meet tight deadlines
• Proficiency in Excel for tracking and analysing data and in setting
up a system to track and evaluate different communication channels and
messages
• Experience working with different media channels
• Experience in video production
• Creativity and ability to work with small budgets
Please respond to Ellen Reinhart at:
admin@wildlifepreservation.ca
and state salary expectations.
8 month contract with possibility of extension, based in Guelph.
The Closing Date is April 15, 2015.
We are an equal opportunity workplace and welcome cultural diversity
in our workforce.
