Tigo Rwanda,Head of Marketing jobs in Rwanda

ng GSM, 2G, 3G and 4G as well as
mobile financial services under the Tigo brand.  Are you up-to-date,
exuberant, open-minded, passionate, commercially astute and committed to
marketing efforts that deliver commercial results, then join our team today as
the;

• Translate
  annual business plan into annual marketing plan with clear and measurable
  marketing programmes across segments, products and brand building.
• Define,
  own and manage the annual marketing budget with strong emphasis on Return
  on Marketing Investment (ROMI) and marketing effectiveness.
• Inspire
  and lead the segment marketing team and marcomms team in the execution of
  planned campaigns as per the marketing roadmap.
• Drive
  greater end-to-end alignment with commercial teams in launching /
  re-launching products/propositions/initiatives roadmap
• Build
  and Manage an Annual Media Plan
• Perform
  all managerial HR tasks in accordance with Tigo People Policies

• Be
  the chief custodian of the Tigo brand in Rwanda with responsibility for
  the development of all Tigo brand communication assets and KPIs;
• Manage
  a fully functioning in-house creative team and all external agencies,
  ensuring all assets are aligned to Tigo brand design & equity
  objectives
• Regularly
  monitoring of brand tracker scores, and setting action plans to set
  targets and KPIs
• Works
  to ensure synergy between Brands and corporate communications team to
  ensure single message communication across platforms
• Responsible
  for the management of creative agencies and Media Agencies;

• Analyze
  product/service performance and prepare market feedback report

• Own
  the trade marketing and sales enablement strategy driving the best
  visibility for Tigo Cash in Rwanda.
• Collaborate
  with Sales team in developing an executable trade marketing and sales
  enablement plan with clear metrics.
• Manage
  the deployment of POSMs across all customer touch points.
• Develop,
  maintain and execute a plan for experiential activities focusing on
  consumer education and engagements including roadshows and other
  activations.
• Own
  the trade channel communications input in all product marketing campaigns.
• Review
  and revamp a catalogue of POS items and collaterals focusing on innovation
  and cost-effectiveness.

• Work
  with consumer insights, Media Team, Brands team and regional marketing
  team to develop annual media plans and KPIs
• Collaborate
  with Supply Chain in all media buying contract negotiations
• Determine
  the most effective media mix for Tigo Rwanda with consideration for an
  effective utilization of paid, earned and owned media.
• Continuously
  analyze of media landscape and competitors media activities for feedback
  to marketing team

• Exemplify
  Tigo brand, culture and values and instill these in the team
• Provide
  tactical guidance and strategic direction to the team and ensure that
  staff have clear roles and are executing to an excellent standard
• Cascade
  goals, motivate and manage team performance (set objectives and KPIs,
  maintain frequent updates and review meetings, assess and address
  performance issues)
• Ensure
  that the team is equipped with adequate and appropriate resources for the
  execution of the strategy

• University
  degree in Administration, Economics, Marketing or Social Sciences;
• Master’s
  degree will be a plus;
• 7+
  years relevant blended B2C/B2B marketing experience in relevant
  industries;
• 5+
  years’ experience in team leadership and management.

• Effective
  project management, organization and leadership skills
• Creative,
  analytical and critical thinking abilities with an eye for detail
• Lead
  cross-functional team to undertake marketing activities
• Excellent
  presentation, oral and written communication skills
• Ability
  to work under pressure and time constraints
• Computer
  literate and tech savvy
• Ability
  to work effectively with a wide range of cultures in a diverse community;
• Willingness
  to travel to ensure smooth take-off of all marketing activities across the
  country;
• Excellent
  interpersonal skills