CLOSE:
15/04/2016
15/04/2016
1. JOB DETAILS
Job Title
: Marketing Manager
: Marketing Manager
Department/Division : Business Development
Reports to : Director of Business Development
2. JOB PURPOSE:
Responsible for
managing marketing, advertising and promotional staff and activities at
RwandaOnline; the marketing manager also takes steps to measure, enhance, and
enrich the position and image of the company in order to attract potential
customers and retain existing ones.
managing marketing, advertising and promotional staff and activities at
RwandaOnline; the marketing manager also takes steps to measure, enhance, and
enrich the position and image of the company in order to attract potential
customers and retain existing ones.
3. KEY RESPONSIBILITIES:
Manage and coordinate
all marketing, advertising and promotional activities for the company;
all marketing, advertising and promotional activities for the company;
Develop and implement
co-branding campaigns with stakeholders;
co-branding campaigns with stakeholders;
Develop and implement
marketing plans and projects for new and existing products;
marketing plans and projects for new and existing products;
Monitor, review and
report on all marketing activities and results;
report on all marketing activities and results;
Oversee creation and
delivery of press releases, advertisements, and other marketing materials;
delivery of press releases, advertisements, and other marketing materials;
Collaborate with the
sales and distribution network team to ensure brand messaging is consistent;
sales and distribution network team to ensure brand messaging is consistent;
Engage customers
through various channels including social media in order to gather and analyze
insight on customer satisfaction and areas for improvement;
through various channels including social media in order to gather and analyze
insight on customer satisfaction and areas for improvement;
Understanding of
traditional and emerging marketing channels;
traditional and emerging marketing channels;
Deepen relationships
with all media houses to ensure the most effective messaging and positioning of
the company.
with all media houses to ensure the most effective messaging and positioning of
the company.
4. KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED
A Bachelor’s degree
(A0) in marketing, finance, business or any other related field
(A0) in marketing, finance, business or any other related field
Specialized in
Marketing and any other relevant field
Marketing and any other relevant field
Four (4) or more
years of experience in the field preferably in marketing technology products or
introducing new products to the market
years of experience in the field preferably in marketing technology products or
introducing new products to the market
Proven experience in
customer and market research
customer and market research
Good knowledge of
local government structures
local government structures
Experience with
online platforms in areas of sales, marketing and customer relationship
management.
online platforms in areas of sales, marketing and customer relationship
management.
Fluent in
Kinyarwanda, English and French.
Kinyarwanda, English and French.
5. PERFORMANCE STANDARDS
Drive Irembo adoption
and complete manual phase out of Government services to citizens within one
year of each service being online;
and complete manual phase out of Government services to citizens within one
year of each service being online;
Application Requirements
Application should include a comprehensive Resume/CV.
Qualified
Applicants should submit their applications via email by April 15, 2016 to: hr@rwandaonline.rw
Applicants should submit their applications via email by April 15, 2016 to: hr@rwandaonline.rw
