Job
description
One Acre Fund has
been in operation for roughly nine years, and each season, we execute a field
program that is designed to meet the needs of smallholder farmers and enable
them to dramatically boost their farm productivity. Working closely with
thousands of smallholder farmers across East Africa has convinced us that the
major bottleneck to achieving improved yield
s is boosting farmers’ awareness of
and demand for basic agricultural technologies and practices, including hybrid
seed, fertilizer, and agricultural best practices like row-planting and seed
spacing.
It is this
recognition of the importance of adoption and demand that is the rationale for
our Rural Marketing Associate position. One Acre Fund already conducts ad-hoc
marketing as part of our standard field operations, but we want to
significantly increase our investment and expertise in social marketing. We
believe that a robust social marketing emphasis has the potential to increase
farmers’ adoption of One Acre Fund recommendations, thereby unlocking dramatic
improvements in their productivity.
The Rural Marketing
Associate will serve as a coordinator across our field operations, providing
insight, project management, and M&E to various marketing campaigns. Sample
projects include:
- Core
program marketing support.A major goal of our core field
programs in all of the countries where we operate is increasing farmer
enrollment and retention. The Social Marketing Associate will design tools
like rural sign posts, mass SMS campaigns, print and radio advertisements,
t-shirts / cap promotions, and word-of-mouth campaigns to drive increased
program adoption. - Ex: In
preparation for the 2015 planting season in Kenya, One Acre Fund
conducted a multi-pronged marketing campaign that emphasized themes like
“Prosperous Farmer” and then rolled this messaging out in
community meetings, SMS campaigns, and door-to-door messaging, driving
pre-enrollment figures to 180,000 farmer sign-ups. - Nationwide
services.
We increasingly play a supporting role in whole-country campaigns to boost
adoption of key agricultural technologies. Examples include campaigns to
drive mass adoption of hybrid seed, fertilizer, or row-planting; with each
campaign regularly reaching millions of people. The Social Marketing
Associate will deepen our efforts at country-wide behavior change outside
our core program. - Creating
a monitoring framework. We would like the Social
Marketing Associate not just to coordinate marketing campaigns, but to
help One Acre Fund evaluate the success of these efforts, with a focus on
hard product adoption and behavior change metrics at scale. Relevant scale
is millions of adopted units of technology, rigorously measured using
techniques like randomized trials. - Build
a team.
Over time, if successful, this role includes a potential opportunity to
help hire and develop a team of national and international staff.
Career
Growth and Development
One Acre Fund
invests in building management and leadership skills. Your manager will invest
significant time in your career development. We provide constant, actionable
feedback delivered through mentorship and through regular management
consulting-style career reviews. We also have regular one-on-one meetings,
where we listen to and discuss career goals, and work collaboratively to craft
roles that each person can be passionate about. Because of our rapid growth, we
constantly have new high-level roles opening up and opportunities in many
functions. This results in fast career growth for our staff.
Qualifications
We are seeking an
exceptional professional(s) with 2+ year(s) of work experience and ideally a
demonstrated passion for international development. Candidates who fit the
following criteria are strongly encouraged to apply:
- Strong
work experiences. Examples include a demanding professional work
experience, or successful entrepreneurial experience (e.g. leading a
conference, starting a business, solid Peace Corps accomplishments). - Demonstrated
passion for, and preferably experience in, applications of marketing to
pressing social problems. While we do not need someone with a degree in
social marketing, we would prefer to find a candidate who comes with
experience in the social marketing space. Examples include helping to
manage public health campaigns or marketing of microfinance services in
the developing world. - Leadership
experience at work, or outside of work - Top-performing
academic background (include GPA on your resume) - Humility.
We are looking for passionate professionals who combine strong leadership
skills with good humor, patience, and a humble approach to service to join
our growing family of leaders. - Language:
English required
How
to apply
See full job
description and application instructions here.
