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Inyenyeri,PR + Marketing Specialist Jobs in Rwanda

Othuke Andrew Akpeli9 years ago6 years ago03 mins

Job
Description

We
are looking for an enthusiastic PR + Marketing Specialist to help us in our
overall marketing efforts. You will be an integral part of the development and
execution of marketing plans to reach targets from brand awareness to product
promotion.

A
PR + Marketing Specialist should be a competent professional able to grasp
consumer behavior trends a

nd generate creative ideas. You will be passionate
about your field and well-versed in specialized marketing concepts, principles
and tactics.

The
goal is to deliver effective marketing programs that will target our customers,
the Rwandan government, as well as external stakeholders in the international
clean cooking sector.

Responsibilities

Conduct
market research to find answers about consumer requirements, habits and
trends
Brainstorm
and develop ideas for creative marketing campaigns
Develop
outbound and inbound marketing activities by demonstrating expertise in
various areas (content development and optimization, advertising, events
planning etc.)
Liaise
with external vendors to execute promotional events and campaigns
Plan
and execute initiatives to reach the target audience through appropriate
channels (demonstrations, advertising campaigns such as billboards, radio,
social media, e-mail, TV etc.)
Assist
in analyzing marketing data (campaign results, conversion rates, traffic
etc.) to help shape future marketing strategies
Undertake
individual tasks of a marketing plan as assigned

Requirements

Proven
experience as marketing specialist or similar role
Thorough
understanding of marketing elements (including traditional and digital
marketing, as well as market research methods)
Solid
computer skills and ability to design and produce marketing materials.
This includes experience in: