It
has been appreciated from our previous chapter that businesses are focused
towards:
has been appreciated from our previous chapter that businesses are focused
towards:
·
The provision of goods and services
The provision of goods and services
·
The satisfaction of customers needs and wants and
The satisfaction of customers needs and wants and
·
Wealth and profit maximization
Wealth and profit maximization
Haven learned this; it is now pertinent to appraise
the term business environment. It is clear that businesses do not exist in
vacuum. It can be seen therefore that the matrix of structures which support
and provide space for business transaction exist within the fabric of society.
Thus businesses are done through exchange and are therefore transacted as
component and constituent part of society. Society itself consist of people and
a complex of institutions, culture and traditions, which provides space for
individuals and businesses to operate and exist. Hence within the context of
the society businesses exert certain influences on the environment and the
environment itself exerts pressure and influence on business persons and
institutions.
the term business environment. It is clear that businesses do not exist in
vacuum. It can be seen therefore that the matrix of structures which support
and provide space for business transaction exist within the fabric of society.
Thus businesses are done through exchange and are therefore transacted as
component and constituent part of society. Society itself consist of people and
a complex of institutions, culture and traditions, which provides space for
individuals and businesses to operate and exist. Hence within the context of
the society businesses exert certain influences on the environment and the
environment itself exerts pressure and influence on business persons and
institutions.
A
complex of these interrelationships and interdependency of the variably and
actors make up the system component of businesses. In addition to the system
orientation is the basic fact that they are a symbolic or manually beneficial
exchange between businesses and society.
complex of these interrelationships and interdependency of the variably and
actors make up the system component of businesses. In addition to the system
orientation is the basic fact that they are a symbolic or manually beneficial
exchange between businesses and society.
These
forces and factors are really making the planning of business strategies and
policy implementation highly demanding. These force and factors are really
making the planning of business strategies and policy implementation highly
demanding. These factors can be classified into three.
forces and factors are really making the planning of business strategies and
policy implementation highly demanding. These force and factors are really
making the planning of business strategies and policy implementation highly
demanding. These factors can be classified into three.
·
Internal factors (Micro forces)
Internal factors (Micro forces)
·
External factors (Macro forces)
External factors (Macro forces)
·
International forces
International forces
