Etisalat’s vision is a world where people’s reach is not limited by matter or
distance; a world where people will effortlessly stay in touch with family and
friends; a world where businesses of all sizes can reach new markets without
the limitations of distance and travel.
Job Title: Specialist – Analytic & Consumer Insights
Job Description
Responsible for analysis, profiling, and
modelling activity in the areas of
propensity and segmentation to increase understanding of the customer behaviour
pattern and providing actionable insights in developing strategies that will
increase the customer lifetime value on the network.
Analyze micro profiles of all market segments, design models using customer
profile attributes, and develop multiple scenarios to illustrate
behavior patterns in creating targeting and positioning campaign strategies.
Develop sensitivity and business models that support direct to consumer
marketing programs and maximize execution efficiencies.
Conducts analyses with a focus on experimental design, assessment, execution,
measurement of current programs, evaluation of proposed programs, behavioral
analysis, data mining, customer segmentation, predictive modeling, performance
management, and other relevant statistical analyses.
Analysis and data interpretation in support of direct marketing strategy
development, program implementation and evaluation/back-end analysis.
Develop and use all relevant metrics and measures to continually monitor
inactivity and revenue generating base and take appropriate actions to ensure
consistent usage and reduce inactivity.
Conduct analysis and present findings leading to improved customer
identification, attraction and retention techniques and methodologies.
Job Qualification
BA, BSc, HND
Job Experience
3 years
Job Location
Lagos
Job Category
Engineering, Technical, ICT, Computer
Method of Application
APPLY HERE
