Mostly known for its professional footwear for runners, it also provides product for many other performance sports. Over 40% of marathon runner’s wear ASICS. The business also owns Onitsuka Tiger – a niche and growing lifestyle brand.
The business is now looking for a Digital Communications Manager to develop and execute a European digital plan, and improve consistency and efficiency in all its digital and on-line communications.
The Opportunity
• To plan and execute the digital communications strategy for ASICS and Onitsuka Tiger using your in-depth consumer knowledge to create real brand value and drive sales. You will have full ownership of the entire digital spectrum; web, search, social, apps and mobile.
• Deliver innovative and creative digital projects on time and to budget.
• Using digital analytics and online consumer data, you will share these insights with senior managers to ensure all the business can leverage on opportunities and trends you have identified.
• Manage, coach and motivate your team – exciting them about the possibilities for digital in the business, and be a true Ambassador for this channel throughout the organisation and externally!
• Assess and manage all external agencies and suppliers building strong and beneficial relationships.
Your Credentials
• You will be an acknowledged digital expert, creative in your approach and with a genuine enthusiasm for sport and fashion.
• Your experience will have been gained in an agency or marketing function, and ideally within a business where you have initiated the digital or ecommerce offering. Fundamentally however, you will have worked closely with trading teams and have the ability to empathise with the commercial and product functions in a business.
• A good track record in managing large scale and effective email campaigns that require succinct database segmentation is essential, as is experience in working on an international scale.
• You will be a great relationship builder, enjoy working closely with colleagues as well as enjoying mentoring and developing individuals.
• In essence, you will have a personal interest in digital, ecommerce and new media, be inquisitive about what it can offer and innovative in how it can add value to the ASICS brand.
To apply, please quote reference HN6211HNC with full career details to Michelle Rock, Harvey Nash plc, 13 Bruton Street, London W1J 6QA. Telephone +44 (0)20 7333 1560 or email retail@harveynash.com.
Harvey Nash is a global executive search consultancy.
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