Worried of the fact that your current packaging lacks on meeting the luxury vibe of your product? You might be new to the realm of custom packaging, but don’t worry, as you are at the right place. We will share insights regarding custom rigid boxes that not only effortlessly meet your product worth, but also elevate it to the next level while providing a fresh boost to your market ranking as well.
Undoubtedly, these boxes have turned the tables for all luxury brands that were worried before of their products going unnoticed despite their high-end feel. With these boxes, all premium brands can now cast a perfect signature statement in the market while boasting fine looks and appealing directly to the customer’s senses.
In case you are wondering what inner products these might include, here are a few of them: premium jewelry and watches, gourmet chocolates, luxury electronics, and many more. When we look around at the types of rigid packaging in the market, we can see them in the form of custom magnetic lock boxes, rigid one-piece boxes, and many others.
Let’s explore together the top aspects and trends that current high-end brands are following to stay ahead in the market, and can prove to be helpful in your case as well. So, let’s get started.
A Few Cents on Custom Printed Rigid Boxes
Also known as rigid setup or luxury boxes, rigid packaging is famous for its durable nature and luxurious looks. That is why premium and luxury brands turn towards this mode of packaging to best depict their products in style and add to the perceived value of their products in the market.
With time, these boxes have openly embraced several changes in terms of shape, size, theme, colors, and materials, all of which constitute customization in packaging. These features have not only directly impacted the way customers interact with the relevant brands but also ensure exceptional unboxing memories. Coming to the material itself, these boxes use thick paperboard or chipboard that further adds to the highly robust nature and product safety these boxes are known for.
Trend #1: Smart Technology
One of the most famous trends these days that we can often see in these boxes is the shift of brands towards smart tech. That is the reason you might have noticed these features whenever you purchase a high-end product. Using NFC (Near Field Communication) tags in these boxes can help customers to easily access all product and brand-relevant details, as well as verify the brand’s market authenticity. This results in more interactive experiences as all that customers need to do here is to simply tap their smart devices and get direct access to these details. However, it is the total choice of brands to look up to embedding such features as this might cost much to them but will be totally worth it.
Using thermostatic or color-changing inks works wonders, especially in the case of food packaging where product freshness and integrity serve as a key to customer satisfaction. The most common of these smart features that most of the brands these days are openly using are the QR codes. Customers can simply scan these codes on their phones and get a chance to learn more about the latest product insights, promotions, special discounts, brand details, and any specific instructions that they must know before using the product
In addition, some brands leverage Augmented Reality to bring their products to life via 3D animations or interactive content. This helps brands ensure a more engaging experience that their customers are going to remember for a long time and will keep coming back for more.
Trend #2: Sustainability & Functional Designs
Sustainability is just another trend that almost every other brand, whether luxury or not, is following these days. To gain a significant edge in the market, all brand owners look up to using recyclable and biodegradable paperboard and chipboard in these boxes. These materials can easily decompose naturally on their own, without costing a cent to the surroundings. Moreover, mentioning this aspect on rigid packaging can help brands cast a positive impression on the eco-conscious buyers and direct impulse product purchases.
Some of the customer pain points can be solved through new tactics that further enhance the usability and functions of these boxes, thus yielding higher customer loyalty. Tamper evident caps can also be precision dosing, which means that these can measure a specific quantity of the product that is needed for medication or concentrated formula. Airless pumps help to preserve product quality, while adding to the overall shelf life of the product. Easy-opening mechanisms work best for the elderly or those with arthritis and help expand the market for the product. Moreover, using re-closable containers help to preserve the quality of the product and avoid leakage, which becomes especially important with food and drinks.
Trend #3: Customization
This is the most important trend that should never be ignored by luxury brands. After all, what’s the point in opting for standard boxes that are not only boring in looks but are also created once-for-all for all types of items? With a custom approach, brands can easily create the boxes as per their desired goals, in the best shape, with preferred printing and coloring techniques, and the fonts they visualize. Moreover, if they want to add more style to these boxes, they can consider adding ribbons, bows, paper wrappings, windows, die-cuts, and magnetic closures as well.
This type of packaging offers various tactile elements that can help to improve brand identity. A few examples in this regard include soft-touch coatings for velvety touch, and metallic foiling for an upscale appeal. By using embossing and debossing methods, brands can curate designs that instantly catch the eyes while offering an endless tactile appeal. Such techniques help to position the brand at a better place in the market and thus more people are going to know about it.
Looking Ahead into the Future of Rigid Packaging
As we look into the future of these boxes, we can see a number of innovations awaiting. Using nano-materials can improve barrier properties, increase shelf-life, and even add antibacterial features. New plant-based coatings are being introduced to replace plastic coatings and increase recyclability. Apart from AR, some of the rigid packages have small screens or in some cases simple game elements to make unboxing a memorable event. Technological advancements in the thermodynamics of materials will let brands warm or cool their contents without the use of any external energy.
Get hand-on high-quality custom rigid boxes brought to you by Packaging Mania. Visit our website to learn more about our offerings.
