Shalina Healthcare Marketing Managers Jobs Vacancies

Shalina
Healthcare is a market leader in making quality healthcare products affordable
and available across Africa. We achieve this by sourcing from WHO-approved
production facilities in India and China and by focusing on our first-class
distribution expertise.

We
are recruiting to fill the position below:

Job
Title: Marketing
Manager
Location: Nigeria

Job
Purpose

Purpose
of this position is to develop product support programs, product
positioning and guiding field implementation to achieve budgeted targets
and market share in West Africa.

Responsibilities
& Deliverables

Develop
strategy, marketing plan including developing product positioning,
developing innovative key messages and defining the detailed plans for
promotional/ advertising and sales activities in the allocated region.
Prepare
daily, weekly and monthly sales analysis (Product wise and brand wise) and
submit the same to senior management as per the timelines.
Research
industry trends and competitive intelligence through survey and knowledge
building programs to guide positioning decisions and ensuring that the
field force is kept up to date.
Support
in effective pricing strategies for improving the profitability of each
brand portfolio
Design
promotional inputs and schemes for the allocated region in coordination
with RBH.
Have
close liaison with field force to assess the response to promotional
materials and ensure that these materials are being used optimally.
Effective
execution of all the marketing activities planned through the field force
in co-ordination with the BM
Plan
new product launches from estimating the market size, to our volume plans
, to final launch plan and then implement the same
Maximize
brand performance and profitability for the allocation region.
Deploy
effective KOL strategy and monitor implementation.
Build
strong partnerships with sales teams, medical delegates, regulatory in
Africa and other functions to ensure hassle free implementation of the
marketing plans.

Qualifications
& Experience
Qualification:

Graduate
– B Pharm. MBA is preferred.

Experience:

10
to 12 years in Pharma with initial experience in Sales and with minimum
4-6 years of experience in Marketing of OTC products. Experience in
handling Derma / Antibiotics/ Gastro products is essential.

Competencies:

Balances
multiple priorities/ Ability to think creatively and innovatively/
Analytical skills – Strong in numbers/ Attention to detail/ Commercial
acumen

Language
Skills: