Sweepstakes is a vertical in affiliate marketing that includes surveys, raffles, and gift offers. It is a common belief today that it is quite hard to make money in affiliate marketing on draws and sweepstakes. Sweeps payouts may often fail to pay off traffic, yet affiliate programs interact with raffles and lotteries. Sweepstakes affiliate marketing experts take a detailed look at which sources are a must-have.
Which GEO to run or which funnel to use for swipes can be familiarized at AffCommunity, where we have prepared a joint article. Follow the link and read the article.
Optimizing your top sources and campaigns in the sweepstakes vertical
The sweepstakes vertical is quite a flexible tool that can work with different tools. The main traffic sources for sweepstakes include:
- push traffic; social media;
- email newsletters;
- traffic from chatbots;
- domain traffic, google.
The advertising campaign launched should be creative, you should also engage in information gathering in advance. In the beginning, conversion, visitor value can be high. Aggressive advertising strategy quickly loses its effectiveness and it is better to choose soft approaches to potential customers. Optimization of campaigns requires proper budget allocation and the use of basic approaches. To make a conclusion about the effectiveness of the traffic source and localization, you need to wait for the required amount of data on audience reach, cost per click, conversion.
Additionally, it is necessary to track statistics by hour interval to understand the best performance, return on sources by time and localization, GEO data.
If some tools do not give positive dynamics, it is necessary to abandon such sources. Additional customization may be required. A list of the most effective sources by GEO direction should be formed. Additional split tests from the initial stage will determine the best combinations of creativity, advertising offers. So the optimization of the campaign will be faster.
Choosing the best option for beginners
A newcomer can enter the sphere of sweepstakes only if there is sufficient funding. When choosing a source, it is necessary to take into account the difficulties of moderation and the need to apply special tools, for example, creativity uniqueizers. Experts believe that the sweepstakes vertical requires a lot of time to go through moderation and find a working approach. You can start using sweepstakes with the Facebook platform, where it is easy to scale and easier to pass checks. Sweepstakes offers are also one of the easiest offers to start with.
What to consider when using sweepstakes
The sweepstakes vertical is an active option for webmasters to make money. You shouldn’t be afraid to swipe in and use different sources, including social media. The most interested and loyal audience according to the GEO parameter will be in Tier-1, Tier-2 and Tier-3 countries.
