One Acre Fund Rural Marketing Associate Job Vacancy in Rwanda

Job description

One Acre Fund has been in operation for roughly nine
years, and each season, we execute a field program that is designed to meet the
needs of smallholder farmers and enable them to dramatically boost their farm
productivity. Working closely with thousands of smallholder farmers across East
Africa has convinced us that the major bottleneck to achieving improved yields
is boosting farmers’ awareness of and demand for basic agricultural
technologies and practices, including hybrid seed, fertilizer, and agricultural
best practices like row-planting and seed spacing.

It is this recognition of the importance of adoption
and demand that is the rationale for our Rural Marketing Associate position.
One Acre Fund already conducts ad-hoc marketing as part of our standard field
operations, but we want to significantly increase our investment and expertise
in social marketing. We believe that a robust social marketing emphasis has the
potential to increase farmers’ adoption of One Acre Fund recommendations,
thereby unlocking dramatic improvements in their productivity.

The Rural Marketing Associate will serve as a
coordinator across our field operations, providing insight, project management,
and M&E to various marketing campaigns. Sample projects include:

Core program marketing support.A major goal of our core field programs in all of
the countries where we operate is increasing farmer enrollment and
retention. The Social Marketing Associate will design tools like rural
sign posts, mass SMS campaigns, print and radio advertisements, t-shirts /
cap promotions, and word-of-mouth campaigns to drive increased program
adoption.

Ex: In preparation for the 2015 planting season
in Kenya, One Acre Fund conducted a multi-pronged marketing campaign that
emphasized themes like “Prosperous Farmer” and then rolled this
messaging out in community meetings, SMS campaigns, and door-to-door
messaging, driving pre-enrollment figures to 180,000 farmer sign-ups.

Nationwide services. We increasingly play a supporting role in
whole-country campaigns to boost adoption of key agricultural
technologies. Examples include campaigns to drive mass adoption of hybrid
seed, fertilizer, or row-planting; with each campaign regularly reaching
millions of people. The Social Marketing Associate will deepen our efforts
at country-wide behavior change outside our core program.
Creating a monitoring framework. We would like the Social Marketing Associate not
just to coordinate marketing campaigns, but to help One Acre Fund evaluate
the success of these efforts, with a focus on hard product adoption and
behavior change metrics at scale. Relevant scale is millions of adopted
units of technology, rigorously measured using techniques like randomized
trials.
Build a team. Over time, if successful, this role includes a potential
opportunity to help hire and develop a team of national and international
staff.

Career Growth and Development

One Acre Fund invests in building management and
leadership skills. Your manager will invest significant time in your career
development. We provide constant, actionable feedback delivered through
mentorship and through regular management consulting-style career reviews. We
also have regular one-on-one meetings, where we listen to and discuss career
goals, and work collaboratively to craft roles that each person can be
passionate about. Because of our rapid growth, we constantly have new
high-level roles opening up and opportunities in many functions. This results
in fast career growth for our staff.

Qualifications

We are seeking an exceptional professional(s) with 2+
year(s) of work experience and ideally a demonstrated passion for international
development. Candidates who fit the following criteria are strongly encouraged
to apply:

Strong work experiences. Examples include a
demanding professional work experience, or successful entrepreneurial
experience (e.g. leading a conference, starting a business, solid Peace
Corps accomplishments).
Demonstrated passion for, and preferably
experience in, applications of marketing to pressing social problems.
While we do not need someone with a degree in social marketing, we would
prefer to find a candidate who comes with experience in the social
marketing space. Examples include helping to manage public health campaigns
or marketing of microfinance services in the developing world.
Leadership experience at work, or outside of work
Top-performing academic background (include GPA
on your resume)
Humility. We are looking for passionate
professionals who combine strong leadership skills with good humor,
patience, and a humble approach to service to join our growing family of
leaders.
Language: English required