If you’ve spent any time browsing vape shops in Ireland, you’ve almost certainly come across two names that keep dominating the shelves: IVG and Lost Mary. Both brands have built a serious following among Irish vapers, but they appeal to different tastes, budgets, and vaping styles. So which one actually comes out on top? Here’s an honest breakdown.
The Brands at a Glance
IVG (I Vape Great) is a UK-based brand that’s been in the game since 2016. It started out in the e-liquid market before expanding into disposables, and that experience shows in the quality of its flavour profiles.
Lost Mary, on the other hand, is the sister brand of Elf Bar and launched its disposable range more recently, quickly becoming one of the fastest-growing names in the Irish market thanks to sleek design and smooth draw performance.
Flavour Range
This is where IVG really flexes. The brand offers an enormous library of flavours across its disposable and pod ranges, from classic tobacco and menthol to creative blends like Blueberry Watermelon Ice and Pink Lemonade. Irish vapers who like variety tend to gravitate toward IVG for this reason alone.
Lost Mary holds its own here too, but its strength is consistency rather than volume. Flavours like Blueberry Ice, Triple Mango, and Watermelon Cherry are widely loved because they deliver exactly what’s on the label, every single time. If you find a flavour you like with Lost Mary, you can rely on it.
Device Design
Lost Mary wins on aesthetics. The BM600 and MO5000 models have a compact, rounded design that feels premium in the hand and fits discreetly in a pocket or bag. They’ve become genuinely popular among Irish vapers who want something that doesn’t look bulky or draw attention.
IVG’s disposables are functional and solid, but the design is more utilitarian. The IVG Bar and IVG 2400 (which allows up to 2400 puffs) prioritise longevity and value over looks. For vapers who go through a lot of puffs in a week, the 2400 is a practical choice that’s been well received in Ireland.
Puff Count and Value
IVG Ireland has the edge here, particularly with the IVG 2400. While standard disposables in Ireland max out at 600 puffs to comply with TPD regulations, multi-use pod systems like the IVG 2400 get around this by using replaceable pods within a rechargeable device, making it significantly better value over time.
Lost Mary’s BM600 sticks to the standard 600-puff format, which is the norm for compliant disposables sold in Ireland. The MO5000, available in some Irish retailers, offers more puffs but operates in a slightly different product category.
Nicotine Options
Both brands offer 20mg nicotine salt options, which is the standard for disposables in the Irish and wider EU market under TPD rules. Nicotine salts give a smoother throat hit at higher strengths, making both IVG and Lost Mary suitable for smokers making the switch.
Where to Buy in Ireland
Both brands are widely available across Irish vape retailers online and in-store. High Rock Vapes stocks a strong selection of both IVG and Lost Mary products, including the latest flavour drops, with competitive pricing and fast delivery across Ireland.
The Verdict
Choosing between IVG and Lost Mary comes down to what you’re after. If you want maximum flavour variety and better value from a multi-pod system, IVG is the smarter pick. If you want a sleek, consistent, and easy-to-use disposable that just works, Lost Mary is hard to beat.
For most Irish vapers, the honest answer is that both brands deserve a place in your rotation. Try a few flavours from each and see which one clicks for you.
