Guest posting remains a trusted strategy for establishing authority, generating backlinks, and increasing visibility. But in 2025, editors are busier, guidelines are stricter, and competition is fiercer. Pitching blindly no longer works. If you want your guest post accepted, you need a thoughtful, structured approach that aligns with editorial goals.
This guide outlines the exact steps to pitch editors the right way and get published.
1. Understand the Publication’s Focus and Voice
Before reaching out, study the site thoroughly. Look at:
- Recent content themes
- Target audience
- Writing style
- Level of formality
- Use of data or original research
Tailoring your pitch starts with understanding what kind of stories resonate with their readers. For example, if a blog focuses on measurement-related how-tos, don’t pitch an off-topic opinion piece. Staying relevant increases your chances of approval.
2. Identify the Right Editor or Contact Person
In 2025, generic email greetings rarely work. Always try to find the name and role of the appropriate editor. Look at:
- Author bios on recent posts
- LinkedIn profiles
- Contact or editorial pages
If that fails, use a respectful but specific greeting like “Content Editor” or “Guest Contributions Manager.”
For instance, if you’re trying to get in touch theboringmagazine, the most effective method is locating their editorial contact form or reaching out through the appropriate submission page.
3. Craft a Concise, Value-Driven Pitch
The ideal pitch includes:
- A short personal introduction
- A clear explanation of what you want to contribute
- 1–2 headline ideas with a 1–2 sentence description each
- Why your content will benefit their audience
- Links to past writing (preferably published on reputable blogs)
Don’t send attachments. Include everything in the body of the email, formatted for easy scanning.
Example:
Hi [Editor Name],
I’m a content writer with experience in SEO and digital strategy. I’d love to contribute an article on “How Businesses Can Use User-Intent to Improve Blog Performance.” It will be based on original research and applicable across B2B and B2C.
If you’re accepting contributions, I’m happy to provide outlines or discuss further.
4. Avoid Common Mistakes That Get Pitches Rejected
Many pitches are declined for simple reasons. Here’s what to avoid:
- Pitching topics already covered recently
- Ignoring contributor guidelines
- Focusing on self-promotion or link stuffing
- Sending mass, template-based emails
- Using irrelevant writing samples
Every pitch should focus on adding value to the publication, not promoting a product or service.
5. Follow Up, But Don’t Spam
If you don’t get a response within 7–10 business days, it’s okay to send a polite follow-up. Avoid sending repeated messages over short periods. Editors often manage dozens of contributors and inboxes.
A respectful follow-up shows professionalism and persistence, without becoming intrusive.
6. Write and Format According to Guidelines
Once your pitch is accepted, review the site’s contributor guidelines carefully. These often include:
- Word count range
- Formatting standards (e.g., subheadings, lists, citations)
- Tone and voice requirements
- Preferred image sources or media formats
- Attribution rules
Submit a clean, proofread draft. Editors are more likely to publish content that’s ready to go with minimal revision.
7. Track Your Outreach and Performance
Maintain a simple spreadsheet to track:
- Sites pitched
- Contact names
- Dates of outreach and follow-ups
- Approval status
- URLs of published posts
This not only keeps your outreach organized but also helps identify high-performing blogs worth building long-term relationships with.
Final Thoughts
Guest posting in 2025 is about precision, personalization, and relevance. Editors appreciate writers who understand their platform, audience, and guidelines—and who bring fresh, useful ideas to the table.
And when someone wants to get in touch, for example, with a publication like Boring Magazine, a clear contact structure and submission process make all the difference. For contributors, that means respecting those channels and approaching with value-first communication.
Done right, guest posting remains a sustainable way to grow your reputation, build links, and share insights that benefit the wider community.
To contribute high-quality content and grow your authority, consider submitting your guest posts via our write for us technology page. Start building your digital footprint today!