Email deliverability is the process of delivering messages electronically. This process can be affected by server issues, sending limitations, and others. Bangladesh Online (BOL) by BEXIMCO Group informs that to keep this process hassle-free, SMTP relay service is essential. BOL, who has been tirelessly providing this service to their clients, adds that SMTP relay can specifically focus on email deliverability enhancement. The functioning of this service is such that even when certain limitations are applied by email platforms, businesses can consistently operate. Also, they can receive specific or customized features with the simple mail transfer protocol relay. This is dependent on the service provider preferred by businesses.
What Is the SMTP Relay Service?
SMTP or simple mail transfer protocol hints at a process that enables a user to relay, send, as well as monitor an outgoing email. The SMTP relay service further enhances this process. Also called SMTP gateway service, it enables the user to send marketing and transactional electronic messages.
Note that through this relay service, a user does not have to himself/herself manage the SMTP server. This solution undertakes the task of the server’s management and maintenance.
How Does SMTP Relay Improve Email Deliverability?
The simple mail transfer protocol relay service enhances email deliverability by resolving certain hassles, says Bangladesh Online (BOL) by BEXIMCO Group. The Bangladeshi SMTP relay service provider explains that while sending marketing/transactional emails, some challenges may arise. These can relate to authentication, sending reputation, and recipient/sending limit.
Sending Emails Beyond Limits
Certain webmail service providers limit the number of emails to send. For this, they utilize SMTP servers. The limit can differ from one platform to another. Usually, it can range between 300 and 500 electronic messages each day. Also, a limit may be observed on the number of recipients in a mail. Commonly, this limit restricts more than a hundred recipients in one mail.
According to Bangladesh Online (BOL) by BEXIMCO Group to restrict the functioning of spammers, these email and recipient limitations are vital. However, for some businesses/companies, such limits can alter their online functioning. In certain cases, they can even hinder customer experiences as limited sending of messages can result in delays.
In this scenario, SMTP relay solutions prove to be useful. Mass messages can be sent through these solutions. They are devoid of strict sending limits. As a result, email scalability is observed in terms of sending messages. The solution is of use also when the number of recipients per message is more than what the standard limit allows.
Limiting Email Deliverability Problems
As per top internet service provider in Bangladesh, BOL, when an email is sent via a domain, an IP address is linked. In general, a web hosting company shares 1 IP address even when there are numerous websites and the server is only one. In this case, the same IP address gets shared on multiple domains.
In case one IP address is shared, it affects the sending score, depending on the functions of additional sites on the single server. This can lead to problems associated with email deliverability such as getting added to blocklists. With SMTP relay, these problems are prevented since the IP address is not shared.
Ensuring Authentication
There are certain instances during which a fake identity is used to send emails. Known as email spoofing, it is devoid of the sender’s authenticity.
Depending on the provider of the SMTP relay service, the records for authentication can be generated and maintained. Further, users can have a return path which is useful in the case of bounced electronic messages.
For Whom Is SMTP Relay Service Important?
SMTP relay services, according to Bangladesh Online by BEXIMCO Group, are important for businesses that rely on mail for their functioning. As per the Bangladeshi provider of SMTP relay, these businesses are involved in providing information, sending updates, and communicating with customers through electronic messages. They can introduce consistency in their functioning by investing in SMTP relay solutions. Moreover, they can safely conduct their operations by mail.
To Wind Up
Issues about email deliverability can arise at times. To prevent or resolve these, SMTP relay is an important solution. Through these, emails can be sent with consistency observed. Also, as Bangladesh Online (BOL) puts forth, businesses that majorly rely on mail should opt for this service to operate securely and regularly.
