Digital Mobilization
Organization: Greenpeace Canada
Location: Toronto ON or Montreal QC
Reports to: Deputy Program Director
Closing date for applicants: May 25, 2016
Greenpeace Canada is an independently funded, nonprofit organization that works
to protect the environment and implement the solutions that are essential for a
green and peaceful future.
We’re seeking a proven bilingual leader to become our Head of Communications
and Digital Mobilization. The ideal candidate will be prepared to build a
vision of how our public communications and engagement can continue to raise
the profile of the issues we work on, inspire people, and provoke positive
change. They will also have experience identifying and reacting to media and
digital opportunities, using data to drive decision-making, and a passion for
telling great stories.
Bob Hunter, the first President of Greenpeace, and a journalist and
intellectual, coined the phrase “mind bombs” to refer to the use of powerful
media to spark ideas and transform minds, eventually shifting our collective
society. Creative communication, integrating the latest technologies, mediums
and trends, has been an essential part of Greenpeace’s impact. Now the world is
facing its greatest ever threat: climate change. It has never been more
important to communicate bigger and bolder, and bring people together.
In the role of Head of Communications and Digital Mobilization you will be
contributing to a dynamic global movement that is making real change happen.
The historic outcome of the Paris climate talks, the Keystone XL pipeline
cancellation, and the cap on Alberta tar sands emissions: all of these
promising developments in the fight against climate change were thanks to
movements of inspired and dedicated people, advocating and campaigning at many
levels these past years. You’ll be joining a passionate team spread out across
Canada with offices in Montreal, Toronto, Edmonton and Vancouver, and be part
of a global organization that has over 40 years of experience in advocacy,
activism and creative communications. Join us!
MAJOR RESPONSIBILITIES:
• Planning, implementing and evaluating the national communications and digital
mobilization program, including strategies, budgets, objectives and milestones
• Providing vision and leadership for a dynamic program within GPC that is
continuing to change and develop.
• Recruiting, managing and motivating team members as well as establishing
objectives and work-plans for staff in the unit.
• Overseeing communications on all GPC channels including the website and
social media to ensure quality and consistency of all GPC communications
products including press releases, press statements, reports, photo, video,
audio, supporter communications, and digital content.
• Implementing efficient and effective approvals process for communications
products while ensuring strong communications principles are incorporated into
project planning across the organization.
• Ensuring rigorous risk assessment as relates to communications and public
relations for GPC.
• Developing effective evaluation and reporting mechanisms for all aspects of
communications and digital mobilization, including the development and
reporting of key performance indicators.
• Ensuring delivery of fundraising goals included as part of the digital
mobilization program.
• Supporting the implementation of the project model, including participating
in the set-up and oversight of project teams and providing ongoing support to
project leaders and other project team members.
• Representing GPC in dealings with other national and regional offices (NROs)
and Greenpeace International. Building and maintaining relationships with other
NGOs, grassroots groups, and individuals as related to the communications and
digital mobilization program.
Required skills and experience:
• proven experience leading, directing, managing and motivating a diverse team
of staff in the areas of communication and digital mobilization;
• previous experience in a position which required highly tuned analytical and
judgment skills;
• experience developing, planning, implementing, and evaluating communications
and digital mobilization strategies that advance organizational goals;
• superior organizational, administrative and time management skills;
• previous experience leading communication work including campaign and crisis
communications;
• proven ability to thrive in a highly charged environment in constant
evolution;
• experience preparing, monitoring and controlling budget expenditures;
• significant interpersonal and networking skills both verbally and written;
• knowledge of digital mobilization trends and tools;
• a demonstrated commitment to environmental and social justice issues
including activism;
• the ability to communicate effectively in both English and French is
essential;
• knowledge and understanding of Greenpeace’s overall goals;
• excellent oral and written communication skills including public speaking and
presentation skills, as well as strong active listening skills;
You will work with colleagues in Canada and around the world and you must be
able to travel, including internationally. The ability to work weekends and
evenings is sometimes required.
Candidates should understand and support the Greenpeace campaign tactics,
including the use of peaceful civil disobedience. All applicants must be
legally entitled to work in Canada.
APPLY HERE FOR THIS JOB
Greenpeace Canada embraces equity and diversity and is committed to a workplace
that is enriched by the people, needs and desires of Canada’s diverse
community. We thank all applicants, but only those invited for interviews will
be contacted.