Position: Summer Job –
Marketing & Communications Coordinator
Organization: Greater Victoria Bike to Work Society
Location: Victoria, British Columbia
Marketing & Communications Coordinator
Organization: Greater Victoria Bike to Work Society
Location: Victoria, British Columbia
9
weeks: Begin June 13th – August 19th 2016
weeks: Begin June 13th – August 19th 2016
30
hours/week – $12.00/hr through the Canada Summer Jobs program
hours/week – $12.00/hr through the Canada Summer Jobs program
BTW
downtown office (flexible)
downtown office (flexible)
Do
you love biking to work and have a talent for captivating audiences through
media? Greater Victoria Bike to Work Soc
you love biking to work and have a talent for captivating audiences through
media? Greater Victoria Bike to Work Soc
iety (GVBTWS) is seeking a marketing
and communications coordinator that will develop and implement a solid
marketing strategy which will increase the overall reach of the organizations
message and awareness of our annual event and the urban bike skills course.
He/she will use traditional and digital media outlets to promote GVBTWS
campaigns, engage the public and increase online presence. The marketing and
communications coordinator will directly contribute to increasing GVBTWS
capacity to promote the bicycle as a viable form of transportation by
increasing public awareness of the organization, encouraging registration in
upcoming urban bike skills courses or workshops and communicating progress on
specific campaigns.
What
we need you to do:
we need you to do:
- Develop
a marketing and communications strategy to support the organizations
events, activities and urban bike skills courses. - Evaluate
current channels and use, establish targets to increase online presence,
audience interactivity and bike skills registration levels. - Update
current outreach materials, marketing messages and communications
platforms/operations where necessary - Manage
marketing or communications campaigns and day-to-day activities including:
- Source
free/affordable, effective traditional media opportunities, including
sponsorships or partnerships. - Find
unique, effective ways to keep our information current to those without
social media. - Post
regular updates to GVBTWS social media channels including, news articles,
blog posts, videos, cartoons, press releases, fundraising appeals and any
other applicable items - Use
this content for regular newsletters to mailing list - Become
an advocate for the Greater Victoria Bike to Work Society in Social Media
spaces, engaging in dialogues and respond to users in a “Social” way - Create
open stream for cross-promotion with event sponsors and supporters - Expand
community outreach efforts - Source
advertising and interviewing opportunities: special in-person, phone or TV
interviews, expose opportunities etc - Monitor
trends in Marketing/Communications tools, applications, channels, design
and strategy - Monitor
effective benchmarks (best practices) for measuring the impact of
Marketing/Communications campaigns. Analyze, review, and report on
effectiveness of campaigns in an effort to maximize results.
Canada
Summer Jobs Requirements:
Summer Jobs Requirements:
(a)
is between 15 and 30 years of age (inclusive) at the start of employment;
is between 15 and 30 years of age (inclusive) at the start of employment;
(b)
was registered as a full-time student during the preceding academic year;
was registered as a full-time student during the preceding academic year;
(c)
intends to return to school on a full-time basis during the next academic year;
intends to return to school on a full-time basis during the next academic year;
(d)
is a student in a secondary, post-secondary, CEGEP (Quebec only), vocational or
technical program;
is a student in a secondary, post-secondary, CEGEP (Quebec only), vocational or
technical program;
(e)
is a Canadian Citizen, permanent resident, or person on whom refugee protection
has been conferred under the Immigration and Refugee Protection Act* and;
is a Canadian Citizen, permanent resident, or person on whom refugee protection
has been conferred under the Immigration and Refugee Protection Act* and;
(f)
is legally entitled to work according to the relevant provincial / territorial
legislation and regulations
is legally entitled to work according to the relevant provincial / territorial
legislation and regulations
The
basic’s (required):
basic’s (required):
- Maintains
in-depth knowledge and understanding of Media platforms, their respective
participants (Facebook, Twitter, YouTube, Flickr…) and how each platform
can be deployed in different scenarios - Possesses
knowledge and experience in traditional marketing. Marketing degree is
welcomed but not required with relevant work experience - Experience
using Adobe Creative Cloud to create appropriate digital and print
materials - Proficient
in content marketing theory and application. Experience sourcing and
managing content development and publishing. Strong writing and editing
skills with keen attention to detail - Committed
cyclist with motivation to encourage more people to use a bicycle as main
mode of transportation - Strong
intrinsic motivation, able to work well independently and as part of a
team - Enthusiastic,
organized and creative
Added
value (but not essential):
value (but not essential):
- Understanding
of the GVBTWS as an organization, our mission and values: http://biketoworkvictoria.ca/ - Past
or present Bike to Work Week volunteer or participant - Familiarity
with behaviour change marketing theories and techniques - Possesses
functional knowledge and/or personal experience with WordPress
Benefits
and recognition
and recognition
This
position provides valuable experience for Communications, Environmental
Studies, and Non-Profit Management students; individuals with an interest in
gaining experience in the non-profit sector, marketing for social change
(behaviour change marketing) or in the environmental field.
position provides valuable experience for Communications, Environmental
Studies, and Non-Profit Management students; individuals with an interest in
gaining experience in the non-profit sector, marketing for social change
(behaviour change marketing) or in the environmental field.
This
position is also good for anyone with a passion for supporting cycling as a
viable form of commuter transportation.
position is also good for anyone with a passion for supporting cycling as a
viable form of commuter transportation.
About
Us
Us
The
Greater Victoria Bike to Work Society is a registered non-profit society
governed by a volunteer board of directors whose mandate is to encourage and
promote the use of the bicycle as a viable form of transportation.
Greater Victoria Bike to Work Society is a registered non-profit society
governed by a volunteer board of directors whose mandate is to encourage and
promote the use of the bicycle as a viable form of transportation.
Now
in its 22nd year, the Greater Victoria Bike to Work Week provides individuals
the opportunity to experience cycling in a safe, fun way. Participants learn
cycling is an enjoyable and feasible option for everyday transportation,
particularly for commuting to work.
in its 22nd year, the Greater Victoria Bike to Work Week provides individuals
the opportunity to experience cycling in a safe, fun way. Participants learn
cycling is an enjoyable and feasible option for everyday transportation,
particularly for commuting to work.
Contact: Frank Hudson,
Executive Director with resume and paragraph stating reason for interest and
what you love most about your bicycle/riding bikes.
Executive Director with resume and paragraph stating reason for interest and
what you love most about your bicycle/riding bikes.
Subject
line: “GVBTWS Summer Marketing Coordinator Application: First initial. Last
name”
line: “GVBTWS Summer Marketing Coordinator Application: First initial. Last
name”
frank
@biketowork.ca*
@biketowork.ca*
