Ecobank
Development Corporation (Ecobank Capital) is the investment banking and
securities trading company of Ecobank Transnational Inc., the Pan African
financial institution with banking and financial services operations across 34
countries in Africa, United Arab Emirates and the United Kingdom. We operate
across 5 regional offices in Africa namely: Nigeria, Ghana, Kenya, Cameroun and
Ivory Coast.
Development Corporation (Ecobank Capital) is the investment banking and
securities trading company of Ecobank Transnational Inc., the Pan African
financial institution with banking and financial services operations across 34
countries in Africa, United Arab Emirates and the United Kingdom. We operate
across 5 regional offices in Africa namely: Nigeria, Ghana, Kenya, Cameroun and
Ivory Coast.
We
are recruiting to fill the vacant positions below:
are recruiting to fill the vacant positions below:
Job
Title: Consumer
Banking Product Marketing Manager, Direct Banking
Location: Nigeria
Title: Consumer
Banking Product Marketing Manager, Direct Banking
Location: Nigeria
Job
Description
Responsible for defining the strategic marketing plan and marketing
communications in consultation with Group Heads for Direct Banking and in line
with Consumer Bank strategy:
Description
Responsible for defining the strategic marketing plan and marketing
communications in consultation with Group Heads for Direct Banking and in line
with Consumer Bank strategy:
- To
support the growth of Consumer Banking by driving and providing thought
leadership, and Direct Banking related products & services at both
Group and Affiliate levels and, - To
manage programs that promote our product & services and the overall
business. - Create
long term awareness and support the development of the products to drive
the business. - Lead
the development of a customer insights & research to evaluate and
proactively guide & drive the Direct Banking initiatives. - Act
as a trusted Marketing partner and Support to Group Head, Direct Banking,
and all Affiliates Marketing Heads.
Business
and Financial performance:
and Financial performance:
- Plan
and implement effective, competitive and innovative campaigns as agreed in
annual marketing plan to help achieve business target, higher market share
and Customer education - Manage
marketing budgets to ensure accuracy and within cost control and deliver
agreed product revenue, cost profitability, sales volume. - Participate
in collaborating with both internal and external partners to implement
usage campaigns
Customer
Excellence:
Excellence:
- Specify
and lead customer insight and market research projects to guide the
product’s strategic direction. - Implement
client acquisition programs and analyze program effectiveness. - Establish
and sustain a customer-centric business culture, leveraging on people and
technology.
Leadership
and people management:
and people management:
- Work
with internal and external counterparts to organizing events, trainings,
seminars and exhibitions. - Work
closely with Affiliates Marketing teams to prepare customer communications
and other marketing collaterals - Build
a high-performance culture and working environment within the team
Process,
control and operational performance:
control and operational performance:
- Closely
monitor program performance, take responsive actions and demonstrate
quantified success - Timely
updates/reports and track measurable results. - Render
marketing briefs and other marketing relate support to the Product Head. - Work
with operations on idea clearance on program mechanics
Strategic
initiatives:
initiatives:
- Work
with partners to identify joint promotion opportunities - Assist
in developing and managing database marketing and other marketing
programs. - Ensure
embedding of a strong strategy execution culture and practice within the
team and across the Group - Lead
strategic initiatives that will create business growth and increase
shareholders value.
Interested
and qualified candidates should:
Click here to apply for this Position
and qualified candidates should:
Click here to apply for this Position
Job
Title: Consumer
Banking Product Marketing Manager, Personal Banking
Location: Nigeria
Title: Consumer
Banking Product Marketing Manager, Personal Banking
Location: Nigeria
Job
Description
Responsible for defining the strategic marketing plan and marketing
communications in consultation with Group Heads for Personal Banking and in
line with Consumer Bank strategy:
Description
Responsible for defining the strategic marketing plan and marketing
communications in consultation with Group Heads for Personal Banking and in
line with Consumer Bank strategy:
- To
support the growth of Consumer Banking by driving and providing thought
leadership, and Personal Banking related products & services at both
Group and Affiliate levels and, - To
manage programs that promote our product & services and the overall
business. - Create
long term awareness and support the development of the products to drive
the business. - Lead
the development of a customer insights & research to evaluate and
proactively guide & drive the Personal Banking Marketing initiatives. - Act
as a trusted Marketing partner and Support to Group Head, Personal banking
and all Affiliates Marketing Heads.
Business
and Financial performance:
and Financial performance:
- Plan
and implement effective, competitive and innovative campaigns as agreed in
annual marketing plan to help achieve business target, higher market share
and Customer education - Manage
marketing budgets to ensure accuracy and within cost control and deliver
agreed product revenue, cost profitability, sales volume. - Participate
in collaborating with both internal and external partners to implement
usage campaigns.
Customer
Excellence:
Excellence:
- Specify
and lead customer insight and market research projects to guide the
product’s strategic direction. - Implement
client acquisition programs and analyze program effectiveness. - Establish
and sustain a customer-centric business culture, leveraging on people and
technology
Leadership
and people management:
and people management:
- Work
with internal and external counterparts to organizing events, trainings,
seminars and exhibitions. - Work
closely with Affiliates Marketing teams to prepare customer communications
and other marketing collaterals - Build
a high-performance culture and working environment within the team
Process,
control and operational performance:
control and operational performance:
- Closely
monitor program performance, take responsive actions and demonstrate
quantified success - Timely
updates/reports and track measurable results. - Render
marketing briefs and other marketing relate support to the Product Head. - Work
with operations on idea clearance on product mechanics
Strategic
initiatives:
initiatives:
- Work
with partners to identify joint promotion opportunities. - Assist
in developing and managing database marketing and other marketing
programs. - Ensure
embedding of a strong strategy execution culture and practice within the
team and across the Group. - Lead
strategic initiatives that will create business growth and increase
shareholders value.
Interested
and qualified candidates should:
Click here to apply for this Position
and qualified candidates should:
Click here to apply for this Position
