cosmeceutical skincare brand – positioned at the cutting edge of skincare
science.
Rationale is a world-leading cosmeceutical skincare company, prescribed and
endorsed by Australia’s top Dermatologists and Plastic Surgeons. Our products
are the industry’s first Isotropic Formulations – based on skin identical
ingredients and perfectly synchronised with the skin’s anatomy and physiology.
Pure. Active. Preservative free. The cornerstone of the Rationale range is the
ESSENTIAL SIX; a medically proven six step system comprising optimal levels of
vitamins, minerals, lipids and proteins utilised by the skin to deliver
luminous skin for a lifetime.
With a culture that is committed to excellence and career development, we are
seeking a dynamic Digital Marketing Strategist to champion and grow the
Rationale brand (and our o
ther company skincare brands) in the digital sphere.
opportunities for career growth and expansion for the right candidate.
KEY RESPONSIBILITIES:
- Creatively leverage the digital channel to
maximise market share growth in our key Australian market and,
increasingly, overseas
- Manage the eCommerce website design including
builds for all company’s brands + concepts
- Manage relationships with Digital Agencies and
Rationale stockists
- Increase traffic + sales to our online stores
through integrated digital marketing activities involving
website/SEM/PR/EDM/Social Media
- Exhibit thought leadership on the latest skincare
industry trends + digital developments
- Develop + execute creative and progressive
digital marketing activities that boost brand awareness and sales growth.
These activities are to be delivered on time and to budget.
- Analyse, report and provide recommendations to
management
SKILLS + EXPERIENCE REQUIRED:
- 3-5 years experience in a Digital Marketing role,
preferably in the Beauty/Fashion industries
- Experience in Magento, content management systems
and website reporting (Google Analytics preferable)
- Competent in Electronic Direct Marketing (EDM)
and database management
- Experience with eCommerce website builds,
creative EDMs, digital advertising + web analytics
- A solid understanding of Social Media in a
corporate, marketing + brand-building capacity
- Excellent written + verbal communication skills
- An in-depth understanding of online consumer
behaviours, particularly in the beauty and/or fashion industries
- Personal engagement in Digital Marketing + Social
Media best practices
- Demonstrated ability to execute innovative Social
Media + Digital Marketing strategies, on time and to budget
- Excellent project management, communication +
interpersonal skills
- Dedicated blogger and online media relationships,
and experience with successfully launching concepts and products to a
digital audience
- Ability to work as part of an integrated team,
maintaining focus in an exceptionally creative and fast-paced office environment
- An overriding passion for the skincare, beauty
and fashion industriesThis is a fantastic opportunity to grow your career with Rationale.
If you think you have the skills and experience to lead the digital
marketing strategies of this business – and you’re ready for a new
challenge – APPLY NOW!
alexandra@rationale.com
Rationale Skincare
