This
full time, 12 month fixed term contract position is responsible for ensuring
the effective and efficient marketing and promotion of Blue Knot Foundation’s
activities, events and services including its education and training program
and national day.
full time, 12 month fixed term contract position is responsible for ensuring
the effective and efficient marketing and promotion of Blue Knot Foundation’s
activities, events and services including its education and training program
and national day.
Blue
Knot Foundation, located in Sydney’s Lower North Shore, is the leading national
organisation working to improve the lives of the five million (1 in 4)
Australian adults who are survivors of childhood trauma, including abuse.
Knot Foundation, located in Sydney’s Lower North Shore, is the leading national
organisation working to improve the lives of the five million (1 in 4)
Australian adults who are survivors of childhood trauma, including abuse.
- Exciting
and varied role - Competitive
base salary + salary packaging - Fantastic
culture
DUTIES
& RESPONSIBILITIES
& RESPONSIBILITIES
Marketing
- Develop
annual marketing and communications strategy (in line with strategic
priorities) to raise profile of organisation and services to optimise
visibility, impact, reach and/or revenue - Develop
and implement marketing plans with regular reporting against agreed KPIs
re budget, timelines, objectives across training, services, events,
fundraising - Undertake
targeted market research to monitor market conditions, including
competitor analysis, recommending optimal market segments for campaigns - Identify
and develop campaigns in consultation with key stakeholders – concepts,
briefs, graphic design to build organisation’s activities and impact - Write
and edit marketing material and promotional copy as required
Communications
- Develop
fit-for-purpose branded material including printed, e- communications,
e-newsletters, social media and web-based - Manage,
track and report on external stakeholder communications including
formatting and distribution of e-newsletters, training, services, and
events - Manage,
enhance, monitor and report on website look, feel, content and traffic
including relationship with relevant external providers - Develop,
implement and monitor sensitive social media strategy to optimise
organisation’s credibility, presence and reach, including reporting on
metrics
Operational
& Financial Management
& Financial Management
- Optimise
systems, policies, procedures and metrics to manage and report on
marketing and communications performance - Develop
and manage marketing budget/s for approved initiatives, training, services
and events
SELECTION
CRITERIA
CRITERIA
Essential
- Demonstrated
skills in effective marketing, communications, design and/or promotions - Highly
developed verbal, written and interpersonal and design skills with strong
attention to detail and demonstrated ability to communicate effectively
with diverse stakeholders - Demonstrated
skills, knowledge and experience in optimising social networking channels
and social media platforms - Demonstrated
skills and experience in managing websites, including monitoring
performance and trends with good knowledge of Google AdWords, SEO - Ability
to work as team member as well as independently, and possess a high level
of organisational skills, initiative, innovation and professionalism in
the workplace - Advanced
computer literacy, IT, editing, CMS database, design and publishing skills
- Commitment
to quality, innovation and continuous improvement
Desirable
- Experience
working in not-for-profit organisations - Relevant
tertiary qualifications
APPLY
- Please
provide a cover letter addressing the selection criteria and a
CV by 5pm Friday 7 April 2017 - Contact
admin@blueknot.org.au or 02 8920 3611 if you have any questions concerning
the position