Dylan Howard, founder of EvolPro, is expanding his business development and public relations work with a dedicated focus on authors, launching Publicity for Authors, designed to help writers navigate one of the most challenging parts of the publishing journey, getting their book noticed.
While EvolPro has worked across a wide range of industries, the new author-focused branch is built specifically around book PR and marketing, author publicity, and launch strategy. The move reflects Howard’s long-standing experience working inside the publishing world and supporting authors at every stage of their careers.
“I love helping authors,” Howard said. “Writing a book is one of the most difficult things someone can do. From the writing and editing process to actually putting it out into a crowded market, it’s not easy. My goal is to give authors confidence, help them feel excited about their launch, and show them real success after all the work they’ve put in.”
Howard’s experience spans a wide range of authors, from high-profile influencers and celebrity writers to first-time self-published authors who are launching their first book without a roadmap. His work has included helping authors develop launch strategies, secure media coverage, and build long-term visibility beyond release day.
Unlike traditional PR and marketing firms that often apply the same approach across industries, Howard’s author-focused platform is built around the unique challenges of books. That includes pre-launch planning, launch execution, and post-launch visibility strategies designed to help books gain traction over time, build an audience, and make it something exciting.
“One of the biggest mistakes I see is authors thinking the launch is the finish line,” Howard said. “In reality, it’s just the beginning. The right publicity, marketing, and positioning can extend the life of a book far beyond that initial release.”
The new platform offers a range of services, including book launch planning, media, marketing, book tours, and creative promotional strategies designed to make launches more engaging and effective.
By focusing specifically on authors, Howard aims to create a more tailored and hands-on experience that helps writers stand out in a crowded market and build meaningful visibility around their work.