CLOSE:
09/10/2016
09/10/2016
Title: Communications
Advisory Services – Rwanda
Advisory Services – Rwanda
Period
of Performance: ASAP to 3/2017 (Annual Renewal Option)
of Performance: ASAP to 3/2017 (Annual Renewal Option)
Service
Objectives:
Senior Communicatio
Objectives:
Senior Communicatio
ns Specialist advises the CDC Rwanda program office on a
communication strategy and public affairs activities to ensure United States
Government (USG) funded programs are highlighted to support public health activities
in Rwanda.
Task
Requirements:
Under this task order, the contractor will independently provide all labor,
supplies, materials and equipment (exceptions noted below) in support of the
Centers for Disease Control and Prevention (CDC) and the Presidential Emergency
Plan for AIDS Relief (PEPFAR) partners in accordance with the Statement of Work
in support of CDC by providing the following services:
Requirements:
Under this task order, the contractor will independently provide all labor,
supplies, materials and equipment (exceptions noted below) in support of the
Centers for Disease Control and Prevention (CDC) and the Presidential Emergency
Plan for AIDS Relief (PEPFAR) partners in accordance with the Statement of Work
in support of CDC by providing the following services:
Consistently exercise excellent
communication skills in sharing information about CDC programs to a variety of
internal and external audiences through various outlets through writing,
photography, video, and audio content
communication skills in sharing information about CDC programs to a variety of
internal and external audiences through various outlets through writing,
photography, video, and audio content
Finalize and implement a communications
strategy plan identifying opportunities to highlight the United States
government (USG) and CDC support for public health activities in Rwanda. Key
activities highlighted in the strategy will include but are not limited to:
messaging, planning and policy development surrounding signing ceremonies,
facility openings, Ambassador Visits, CDC Country Director and VIP visits. As
part of the communication strategy plan, the contractor shall develop briefers,
scene setters, and promotion of journalist interaction with CDC activities,
programs and partners; multi-media forums will be utilized to capture and
promote positive CDC messages.
strategy plan identifying opportunities to highlight the United States
government (USG) and CDC support for public health activities in Rwanda. Key
activities highlighted in the strategy will include but are not limited to:
messaging, planning and policy development surrounding signing ceremonies,
facility openings, Ambassador Visits, CDC Country Director and VIP visits. As
part of the communication strategy plan, the contractor shall develop briefers,
scene setters, and promotion of journalist interaction with CDC activities,
programs and partners; multi-media forums will be utilized to capture and
promote positive CDC messages.
Along with Deputy Director of
Management and Operations (DDMO), develop standard operating procedures (SOP)
for producing and clearing communication products for CDC Rwanda.
Management and Operations (DDMO), develop standard operating procedures (SOP)
for producing and clearing communication products for CDC Rwanda.
Develop and maintain an annual
electronic calendar for all events, meetings and trainings relevant to CDC
Rwanda staff. Share reminders to staff on an on-going basis to ensure adequate
representation and participation.
electronic calendar for all events, meetings and trainings relevant to CDC
Rwanda staff. Share reminders to staff on an on-going basis to ensure adequate
representation and participation.
Write speeches, press releases, talking
points, FACT sheets, and other media publications to be cleared by CDC Rwanda,
PEPFAR, and US Embassy Public Affairs. Prepare written responses to US Embassy
and PEPFAR office on CDC activities and progress.
points, FACT sheets, and other media publications to be cleared by CDC Rwanda,
PEPFAR, and US Embassy Public Affairs. Prepare written responses to US Embassy
and PEPFAR office on CDC activities and progress.
Attend Public Affairs/Diplomacy weekly
staff meetings and participate in other interagency processes involving
communications issues. Work with Public Affairs colleagues and the Office of
the PEPFAR Country Coordinator to leverage interagency communication
opportunities.
staff meetings and participate in other interagency processes involving
communications issues. Work with Public Affairs colleagues and the Office of
the PEPFAR Country Coordinator to leverage interagency communication
opportunities.
Formalize and implement a standard
process for planning events and official openings, in order to ensure adequate
USG and CDC representation. Conduct regular presentations with public affairs
representatives for each partner in order to formalize the communication strategies
and policies.
process for planning events and official openings, in order to ensure adequate
USG and CDC representation. Conduct regular presentations with public affairs
representatives for each partner in order to formalize the communication strategies
and policies.
Liaise with Embassy Public Affairs
Office to research proper legal protocol and local Rwanda protocol/customs for
taking and using photographs in publications; with specific attention to
situations involving people being supported by public health programs. Ensure
that CDC staff and visitors are aware of these policies and customs prior to
arriving at sites. Contractor will also create formal processes and draft
release forms to be taken to events and site visits.
Office to research proper legal protocol and local Rwanda protocol/customs for
taking and using photographs in publications; with specific attention to
situations involving people being supported by public health programs. Ensure
that CDC staff and visitors are aware of these policies and customs prior to
arriving at sites. Contractor will also create formal processes and draft
release forms to be taken to events and site visits.
Serve as one of the main points of
contact for high-level visitors who come to Rwanda to view CDC programs,
including event planning and material development. Liaise with CDC Atlanta and
the Embassy to determine logistics and planning needs.
contact for high-level visitors who come to Rwanda to view CDC programs,
including event planning and material development. Liaise with CDC Atlanta and
the Embassy to determine logistics and planning needs.
Coordinate multiple events, openings,
high profile and congressional delegation visits, and trainings provided by CDC
Rwanda and PEPFAR. Liaises with CDC technical staff to ensure that they have
support when technical staff is assigned control officer responsibilities.
high profile and congressional delegation visits, and trainings provided by CDC
Rwanda and PEPFAR. Liaises with CDC technical staff to ensure that they have
support when technical staff is assigned control officer responsibilities.
Provide support to CDC program offices
and implementing partner organizations to implement media strategies by
organizing activities (press release, media advisories, remarks, media
interviews, media trips, etc.) to ensure that Rwandans are aware of USG/CDC
mission themes, priorities, and programs. A critical element of this includes
the drafting/clearance of all remarks for CDC Rwanda Country Director, Chief of
Mission, Deputy Chief of Mission, and representatives of CDC Rwanda.
and implementing partner organizations to implement media strategies by
organizing activities (press release, media advisories, remarks, media
interviews, media trips, etc.) to ensure that Rwandans are aware of USG/CDC
mission themes, priorities, and programs. A critical element of this includes
the drafting/clearance of all remarks for CDC Rwanda Country Director, Chief of
Mission, Deputy Chief of Mission, and representatives of CDC Rwanda.
Develop, test, and disseminate CDC
Rwanda and PEPFAR information and audience-based products, tools, and messages
(i.e., via written, electronic, audiovisual, videography formats) to different
audiences in a variety of media formats.
Rwanda and PEPFAR information and audience-based products, tools, and messages
(i.e., via written, electronic, audiovisual, videography formats) to different
audiences in a variety of media formats.
Collaborate with CDC Rwanda staff to
draft and disseminate Quarterly newsletter that document CDC activities,
accomplishments (success stories) and events.
draft and disseminate Quarterly newsletter that document CDC activities,
accomplishments (success stories) and events.
Attend, document, and report on
multiple CDC and PEPFAR events happening in Rwanda.
multiple CDC and PEPFAR events happening in Rwanda.
Provide leadership, guidance, and mentorship
to strengthen CDC Rwanda’s efforts to build the capacity of CDC Rwanda staff on
communications and public affairs activities.
to strengthen CDC Rwanda’s efforts to build the capacity of CDC Rwanda staff on
communications and public affairs activities.
Provide technical assistance support to
CDC Rwanda staff and implementing partners to write and edit documents related
to CDC program initiatives to include presentations, speeches, journal
publications, etc. Edits text for clarity, grammar, accuracy and consult on
design and graphics to prepare materials for distribution. Translates
information into clear, readable documents to be used by all staff.
CDC Rwanda staff and implementing partners to write and edit documents related
to CDC program initiatives to include presentations, speeches, journal
publications, etc. Edits text for clarity, grammar, accuracy and consult on
design and graphics to prepare materials for distribution. Translates
information into clear, readable documents to be used by all staff.
Provide expert knowledge and input on
the development and management of social media to include Twitter, Facebook,
etc.
the development and management of social media to include Twitter, Facebook,
etc.
Create a comprehensive database of site
briefs, news clips, journal articles, etc. detailing CDC programs across
Rwanda. This database will be utilized to create briefing books as needed.
briefs, news clips, journal articles, etc. detailing CDC programs across
Rwanda. This database will be utilized to create briefing books as needed.
Develop new branding templates and work
closely with DDMO to procure program wide branding materials. Ensure branding
guidelines (USG and CDC) are understood and followed by CDC staff and
implementing partners. This should be reviewed at least biannually in partner
engagement meetings or trainings.
closely with DDMO to procure program wide branding materials. Ensure branding
guidelines (USG and CDC) are understood and followed by CDC staff and
implementing partners. This should be reviewed at least biannually in partner
engagement meetings or trainings.
Oversee, develop, and maintain all CDC
public relations materials including: brochures, fact sheets, newsletters,
regional and sectorial profiles, briefing books, presentations, visual
displays, success stories for publication, and reporting to Atlanta and
Washington. This shall be an ongoing activity.
public relations materials including: brochures, fact sheets, newsletters,
regional and sectorial profiles, briefing books, presentations, visual
displays, success stories for publication, and reporting to Atlanta and
Washington. This shall be an ongoing activity.
Produce high quality technical
illustrations for all presentations and publications, appropriate to CDC
program requirements which may include flow diagrams, using PowerPoint, Visio,
Word and other appropriate office software.
illustrations for all presentations and publications, appropriate to CDC
program requirements which may include flow diagrams, using PowerPoint, Visio,
Word and other appropriate office software.
Task
Deliverables:
Deliverables:
Six months from start date of service,
submit to the Country Director and Deputy Director of management and operations
(DDMO) a draft CDC Rwanda Country Communication Strategy Plan.
submit to the Country Director and Deputy Director of management and operations
(DDMO) a draft CDC Rwanda Country Communication Strategy Plan.
Monthly progress reports due to the in
in-country COR by the 5th workday of the month; first report would
be due on the 5th of October 2016 or the month after start date.
in-country COR by the 5th workday of the month; first report would
be due on the 5th of October 2016 or the month after start date.
Submit to the in country COR: Quarterly
activity report for projection of next quarter activities due 10days following
end of quarter.
activity report for projection of next quarter activities due 10days following
end of quarter.
Develop and maintain annual calendar
for planning events and official openings, in order to ensure adequate USG and
CDC representation.
for planning events and official openings, in order to ensure adequate USG and
CDC representation.
Three months from start date of service
a communication standard operation procedures (SOPs) manual will be developed
and submitted to the DDMO; This document should align with CDC’s guidelines as
well as the Embassy Public Affairs Office to research proper legal protocol and
local Rwanda protocol/customs for taking and using photographs in publications;
with specific attention to situations involving people being supported by
public health programs. On a quarterly bases these SOPs should be reviewed and
updated as needed.
a communication standard operation procedures (SOPs) manual will be developed
and submitted to the DDMO; This document should align with CDC’s guidelines as
well as the Embassy Public Affairs Office to research proper legal protocol and
local Rwanda protocol/customs for taking and using photographs in publications;
with specific attention to situations involving people being supported by
public health programs. On a quarterly bases these SOPs should be reviewed and
updated as needed.
On a quarterly basis a newsletter will
be disseminated which documents CDC activities, accomplishment (success
stories), challenges, and events. Due 10 days following end of the calendar
quarter to the DDMO.
be disseminated which documents CDC activities, accomplishment (success
stories), challenges, and events. Due 10 days following end of the calendar
quarter to the DDMO.
Within 1 week of an announced high
level visit or event, a draft briefer (scene setter) or background document
will be submitted to Associate Director of Programs, the Deputy and Country
Directors for review and input. A final version will be submitted 48 hours
prior to the event.
level visit or event, a draft briefer (scene setter) or background document
will be submitted to Associate Director of Programs, the Deputy and Country
Directors for review and input. A final version will be submitted 48 hours
prior to the event.
Assist with the development of cables
to inform or document Global program or reporting events.
to inform or document Global program or reporting events.
Annually, liaise with vendors to create
posters and print media for lay groups.
posters and print media for lay groups.
Development and production of media
presentations including radio spots
presentations including radio spots
Within nine months date of service,
develop (draft for approval) and maintain a comprehensive database of
electronic and paper files of newspaper clippings and media communications that
mention CDC as well as resources and reference materials to develop briefers,
briefing books, talking points, data, etc. Afterwards, on an on-going basis
routinely gather and archive local media press releases on CDC Rwanda and
ensure that relevant clippings are available to staff on a timely basis. This
should be shared with DDMO and Associate Deputy Director of Program.
develop (draft for approval) and maintain a comprehensive database of
electronic and paper files of newspaper clippings and media communications that
mention CDC as well as resources and reference materials to develop briefers,
briefing books, talking points, data, etc. Afterwards, on an on-going basis
routinely gather and archive local media press releases on CDC Rwanda and
ensure that relevant clippings are available to staff on a timely basis. This
should be shared with DDMO and Associate Deputy Director of Program.
Organize and/or conduct at least 2 brown
bag sessions annually to help CDC staff to improve oral and written
communications skills.
bag sessions annually to help CDC staff to improve oral and written
communications skills.
Organize in collaboration with the CDC
Rwanda grants office an annual implementing partners meeting where CDC partners
have an opportunity to provide presentations on their PEPFAR funded programs.
Rwanda grants office an annual implementing partners meeting where CDC partners
have an opportunity to provide presentations on their PEPFAR funded programs.
Minimum
Qualifications:
Qualifications:
At a minimum, graduation from an
accredited university with a bachelor’s degree in communication, public
affairs, or broadcasting or related field.
accredited university with a bachelor’s degree in communication, public
affairs, or broadcasting or related field.
At least 5 years of experience working
in communications or the media.
in communications or the media.
Knowledge of communication theories,
principles, practices and techniques
principles, practices and techniques
Strong skills in project management
techniques to plan communication and public affairs strategies
techniques to plan communication and public affairs strategies
Ability to translate and disseminate
public information across a variety of platforms
public information across a variety of platforms
Understanding of health literacy and
usability in various media formats
usability in various media formats
Demonstrated experience in
communications materials development, partnership development and media
relations for public programs and issues
communications materials development, partnership development and media
relations for public programs and issues
Excellent coordination and
interpersonal skills.
interpersonal skills.
Willingness and ability to travel
domestically and internationally.
domestically and internationally.
Strong oral and written communication
skills, including presentation experience to multidisciplinary audiences (USG
officials, policy-makers, private sector staff, foundations, program managers,
donors).
skills, including presentation experience to multidisciplinary audiences (USG
officials, policy-makers, private sector staff, foundations, program managers,
donors).
Excellent writing skills; good computer
skills including PowerPoint, Excel, Word and other software relevant to
presentations and graphics.
skills including PowerPoint, Excel, Word and other software relevant to
presentations and graphics.
Level IV English proficiency required.
Effectively communicate in English
(Speaking, Writing, and Reading) on a daily basis with various groups.
(Speaking, Writing, and Reading) on a daily basis with various groups.
Experience working in an international
setting preferred and/or diverse cultural settings.
setting preferred and/or diverse cultural settings.
How
to apply:
to apply:
Interested
candidates should email their cover letter and CV to resumes@ctsglobalusa.com
candidates should email their cover letter and CV to resumes@ctsglobalusa.com
Please
submit the following summary of qualifications that is shared with hiring
manager for further consideration:
submit the following summary of qualifications that is shared with hiring
manager for further consideration:
I have my Bachelor’s Degree in A) communication,
B) public affairs, C) broadcasting or D) __**.**
B) public affairs, C) broadcasting or D) __**.**
I have years of
DIRECT experience within communications, media, and with presentation to
multidisciplinary audiences (USG officials, policy-makers, private sector
staff, foundations, program managers, donors while working at .
DIRECT experience within communications, media, and with presentation to
multidisciplinary audiences (USG officials, policy-makers, private sector
staff, foundations, program managers, donors while working at .
I have years of
DIRECT experience with communications materials development, partnership
development and media relations for public programs and issues while
working at .
DIRECT experience with communications materials development, partnership
development and media relations for public programs and issues while
working at .
I have years of
DIRECT experience with project management techniques to plan communication
and public affairs strategies while working at .
DIRECT experience with project management techniques to plan communication
and public affairs strategies while working at .
My ability to communicate in English is
1) FLUENT:
Level IV 2) Proficient 3) Basic or 4) Not Applicable with the
following:
1) FLUENT:
Level IV 2) Proficient 3) Basic or 4) Not Applicable with the
following:
Reading: ___
Writing: ___
Speaking: ___