For independent artist Jerard Rice, better known to fans as Rice, 2025 is already proving to be a defining year. With the release of his heartfelt new project, Love Shouldn’t Cost A Thing, and an upcoming live set at the 3rd Annual Richmond RnB Festival, Rice is blending his passion for music, advocacy, and storytelling into an unforgettable experience for his listeners.
You can stream the entire project now on YouTube Music.
A Festival Performance You Can’t Miss
The Richmond RnB Festival has become one of the year’s most anticipated events, and this year’s lineup is turning heads. Rice’s name sits proudly among the performers, promising a set that blends his signature energy with the emotional depth of his newest songs.
Fans eager to experience the show live can secure their tickets here. On stage, Rice will bring tracks from Love Shouldn’t Cost A Thing to life, delivering them with the same authenticity that has earned him fans around the world.
The Heart of Love Shouldn’t Cost A Thing
More than just a collection of songs, Love Shouldn’t Cost A Thing is a journey through self-discovery, love, and staying true to your identity. The project resonates with anyone who has navigated relationships while staying grounded in their own worth.
For Rice, these themes aren’t just artistic choices—they’re lived experiences. His music blends vulnerability with empowerment, offering listeners both connection and inspiration. Whether it’s a soulful ballad or an upbeat anthem, each track reflects his belief that love should never come at the expense of one’s self-respect.
The Artist Behind the Music
Rice’s path to success is as unique as his sound. Diagnosed with autism at age 16, he has become an outspoken advocate for autism awareness, mental health, and social change. His involvement in the Black Lives Matter movement following the death of George Floyd solidified his commitment to using music as a platform for change.
Throughout his career, Rice has built a diverse catalog that includes fan favorites like Bet On It, Big Dreams, and Next 2 Paradice (featuring Sean Kingston). His discography is not just entertainment—it’s a movement rooted in resilience, hope, and empowerment.
From performing at iconic venues like Fenway Park and Veterans Stadium to sharing the stage with legends such as Ralph Stockman of Boyz II Men and DJ Pauly D, Rice has proven his ability to captivate audiences.
Inspiration and Achievements
Influenced by artists like Lil Wayne and 50 Cent, Rice approaches his craft with the same fearlessness and drive. His accolades include multiple iTunes chart-topping singles (New Jack, C’est La Vie), BWH Music Awards, and international recognition for his songwriting.
This latest project reflects his evolution as both an artist and a person, merging the lessons learned from years in the industry with the clarity that comes from personal growth.
A Conversation Worth Watching
In a recent interview, Rice opened up about the creation of Love Shouldn’t Cost A Thing, the stories behind the songs, and what fans can expect at the festival. His words offer insight into both his artistry and his personal philosophy.
You can watch the full interview here: Jerard Rice Interview. It’s a rare chance to see the man behind the music share his journey in his own voice.
Join the Movement
Between the release of Love Shouldn’t Cost A Thing and his Richmond RnB Festival performance, Rice is inviting fans to be part of something bigger than music. His songs speak to self-worth, community, and authenticity—values that resonate well beyond the stage.
Don’t miss your chance to see him live. Grab your tickets to the Richmond RnB Festival here, stream the album on YouTube Music, and watch the exclusive interview to dive deeper into his story.
This year, Jerard Rice isn’t just performing—he’s connecting, inspiring, and proving once again that music can be a powerful force for change.
