Job Title: Brand Manager
Objectives
To support the Manager, Brands Group in developing, executing and evaluating annual activity plans for brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.
Responsibilities
Describe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget
1.Brand plans: Execute approved marketing activities for brands/products, particularly below-the-line programmes. Plan, activate and monitor regular sampling programmes as appropriate for brands/products. Ensure core/major activities are evaluated and learnings captures for future brand planning.
2.Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programmes for brands/products. Provide market information with which to report on the performance of brands/products.
3.Competitor monitoring: Track competitor activities in the sector and assist the Manager, Brands Group, in developing response strategies to protect the position of brand/product.
4.Budget: Manage marketing budgets to execute annual activity plans for brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.
5.Results: Execute below-the-line activities for brands/products and evaluate performance against activity objectives.
Financial scope: Responsible for managing marketing expenditure allocated to brands/products.
Reporting To: Manager Brands Group
Requirements
Education
o Minimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
Experience
o 3-5 years’ work experience in a reputable company, preferably FMCG, of which at least 2 must be in the Marketing function. Sales and/or Operations experience would be an advantage.
Knowledge
o Interpreting data and information
o Preparation of annual marketing/activity plans
o Development and execution of consumer and trade promotions and POS material
o Third-party supplier management
o Managing budgets and expenditure
o Working in teams
o Understanding of research techniques
o Presentation skills
o Microsoft Office suite – Word, Excel and PowerPoint
Skills & Personal Attributes
o Self-motivated
o Analytical
o Articulate – verbal and written
o Able to interact with a range of people (interpersonal skills)
Work Location: Head Office
Method of Application
To Apply , log on to http://careers.promasidor-ng.com and click on Careers
Application Deadline: February 07, 2012
