Mama Earth Organics ,Digital Marketing Specialist Jobs in Canada

ULL-TIME | JOB ID: 2015-DMS

About You
You’re an intellectually curious marketing professional who embodies
and understands us (our brand) and the digital space we’re in. Not
only are you creative and relational but you’re also an analytical
person who is comfortable working with data and leveraging insights to
drive strategic decisions. You’re also funny (“writing funny”) and
you’ve already accomplished a lot in your relatively short marketing
career. You like contrary and counterintuitive ideas and you’re able
to draw your own independent conclusions.

You’re passionate about social media, you grasp the overall digital
marketing landscape and you can understand how this fits into our
larger vision. Your writing is concise and amusing. You write things
that people want to read.

The Role
Working closely with the Director of Digital Strategy and executive
team, you, our Digital Marketing Specialist, will be accountable for
supporting the team in the accurate and timely execution of digital
initiatives that ultimately support our marketing strategies. Within
this position you will curate content, provide reporting, and produce
assets for our website, online marketplace, digital marketing
campaigns, and social media channels. In additional to the executional
aspects of this role, you will also contribute to many strategic
initiatives including but not limited to social media and marketing
plans, re-branding, communications policies, and website planning.

This is an opportunity to join us as we embark on a project to
re-brand ourselves and deliver an all new online experience in the
months to come. We’ve grown (and are growing) rapidly, but we’re still
in the very early stages of our long term plans. You’ll be joining us
at an ideal time, where you can make a massive contribution and play a
vital role in our future growth.

About Us
We deliver super fresh organic food to homes throughout the GTA. We’re
also one of the fastest growing companies in Canada. We’ve
accomplished this because we’re genuinely passionate about what we do.

We’re building a true, honest, locally-based food system. We’ve built
strong relationships with more than 30 organic farms around Toronto.
We’re now building a platform for them (our farmers) and also for our
members to access those farms.

Experience & Skills
Qualified candidates will posses a degree or diploma in Marketing,
Communications, English or adequate experience in a related field and
a minimum of 3 years professional writing experience in the area of
web copywriting. Excellent proofreading and copy-editing skills are
required. Must be detail-oriented and a team player.

This job requires a wide range of skills and abilities including:
• Collaborating with designers and other associates to conceptualize
and write copy for online properties
• Contributing to the development of marketing and communications
policies and brand standards
• Entering and maintaining copy within WordPress and other content
management systems
• Crafting, executing and optimizing campaigns for Adwords, Facebook,
Twitter and beyond
• Using Adobe Creative Suite to combine graphics, copy, and photos
• Using tools such as Hootsuite and Sprout Social to successfully
monitor and leverage social media channels
• Successfully increasing engagement and audience across all social channels
• Collaborating with farms, producers, bloggers, customers, and
partners to curate seasonal content and features
• Using Google Analytics and similar tools to provide detailed metrics
on marketing campaigns and website user activity
• Managing multiple projects simultaneously using basic project
management methodologies
• Collaborating with the member care team to develop messaging and
communications tools
• Working independently as well as within a face-paced team environment
• Analyzing customer data and online user behaviour to uncover new
digital marketing opportunities
• Modifying email newsletters and web pages with a basic knowledge of
HTML and CSS
• Optimizing content and meta tags for search engines

Perks & Compensation
Perks, to name a few, include superb benefits, staff pricing on weekly
orders, and working towards building something that you’re passionate
about and proud of, for an organization that believes in balance.
Basically, just living the dream.

Wages will be generous and commensurate with experience.

Work & Live in Peterborough
Our intergalactic headquarters are located in Peterborough and our
operations and main warehouse is located in Toronto. Our Peterborough
location is closer to many of our partner farms and also offers a
better standard of living for our team.

Peterborough is an engaging and creative city surrounded by nature and
lakes. It’s truly considered a paradise for creative people who love
the outdoors and crave high quality of life and balanced living. Our
office is located right in downtown “old” Peterborough (within walking
distance to everything) and your commute will be less than five
minutes (likely walking). Peterborough is known for its incredible
high proportion of truly great restaurants and overall food and arts
scene. You’ll enjoy all the small town lifestyle perks and still only
be an hour away from Toronto.

You’ll be given the opportunity to live here – and work within a
marketing position that would normally only be available in a large
city. If you’re the right person for this position, this is the chance
of a life time.

How to Apply

Please apply to: M. Bloom, Director of Digital Strategy, Mama Earth
Organics via
mat@mamaearth.ca
and include the following:
• Your resume and a cover letter explaining what appeals to you about this role
• An online portfolio of digital assets, blogs, or list of URLs that
showcases your amazing skills
• 2-3 professional references and a link to your LinkedIn profile

We thank all applicants for their interest; however only those
selected for interviews will be contacted.