The right makeup packaging offers durability, versatility, and customizability. So, do the rigid boxes! They are used to ensure superior product protection while enhancing aesthetic appeal. You can customize rigid boxes in different sizes, shapes, and styles to accommodate every product like foundation tubes, lipsticks, compact powders, blushes etc.
People perceive the quality of products by their packaging. And nothing can match the outclass appeal of rigid boxes. So, why not invest in high end rigid packaging? This blog has accumulated the reasons why makeup brands should use rigid boxes! Read on!
- Ensure Products’ Safety
Makeup products require two types of protection. One is the protection from external factors like shipping shocks. And the second is to prevent oxidation, moisture, and air pollutants that can affect the quality of the product internally. So, you can use rigid boxes as primary makeup packaging for dry and powdered products and secondary packaging for every makeup product. ‘
Powdered makeup products like blushes, eyeshadows, and compact powders must be packed in rigid packaging to ensure they don’t break down when they fall mistakenly. The thicker material of rigid box packaging can not be bent or broken down easily. So, it ensures optimum makeup protection while enhancing the visual appeal of your product packaging.
- Influence Shoppers with Reusability
You can master the art of selling products if you understand what influences customers’ purchasing decisions. One of the factors is reusable and aesthetically pleasing packaging. People are becoming more eco-aware and prefer buying makeup products in reusable rigid box packaging to reduce packaging waste. They can use the empty rigid containers to store their extra makeup products or to keep jewelry and accessories safe for the long term.
Especially, customers expect their high-end products to be packed and presented in deluxe packaging. So, be they rigid foundation or lipstick boxes, customers will not skip your products over others. Ease-of-use, reusability, and environmental concern are three reasons shoppers prefer buying your makeup products packed in luxury rigid boxes.
- Improve Products’ Presentation
When people pay a hefty price for high end products, they expect to get products in the most appealing packaging. Some people get luxury makeup products to give to their loved ones and they want the products to be presented in luxurious packaging. Here, no packaging can beat the commendable presentation of rigid makeup boxes.
The thicker surface of rigid boxes looks more appealing when printed with minimalistic design themes. You can also add rubber or foam inserts in the makeup boxes to ensure the premium presentation of your makeup products. For example, if you are laughing at three new shades of lipstick, consider packing them in one rigid set-up box with foam inserts inside to offer firm support to each lipstick.
- Create a Marketing Buzz for Your Brand
Let your makeup brand be the talk of the town with more brand recommendations, especially on social media. How to achieve this? Simply, use aesthetically pleasing rigid boxes such as open-door boxes with ribbon closure, snap-shut magnetic closure boxes, and drawer-style boxes. When customers get their makeup products in mesmerizing boxes, they are happier because they experience delightful unboxing. These days unboxing is becoming a trend on social media and people recommend the brands based on their first impression of an excellent unboxing experience. This way, your brand can create a marketing buzz, fostering brand awareness and loyalty.
- Build a High-Value Brand Perception
One way to sell your premium or luxury makeup products is to build a brand perception for your customers about your brand. The more appealingly you present your makeup products in rigid boxes, the more desirable your products will become. You can improve your products’ perceived value with luxury rigid boxes and their aesthetic designs.
People will perceive your brand and product as of high value. Also, they feel valued when they get makeup products packed in high-quality packaging. Attention to detail customization tells them that they matter a lot, building a deep emotional connection with them to foster brand loyalty. So, improve your products’ perceived value to win repeat customers.
- Support Customization to Portray Brand Story
The purpose of high end packaging should not only be to protect products aesthetically. It does not work for your brand if it is not customized according to your brand persona and product needs. Rigid boxes support printing, finishes, functional styles, and incorporation of inserts and dividers. Get your branding details printed on the rigid makeup boxes to portray your brand story and values to the customers.
Adorn these boxes with metallic foiling by stamping your brand logo to highlight your brand identity. You can also add a 3d effect with embossing or debossing. Likewise, adding glitz and glam to your shimmer makeup range with holographic finishes on the packaging grabs customers’ attention instantly. These finishes also enhance customers’ tactile experience.
Conclusion!
The makeup industry is all about glitz and glam. So, makeup products deserve to be packed and presented in packaging that reflects the essence of your makeup brand. Custom rigid boxes are one such packaging that conveys a sense of luxury to your customers. The aesthetic appeal, reusability, and functionality of makeup rigid boxes influence customers’ purchasing decisions. You can also build brand distinction with unique makeup rigid box packaging that your customers won’t find anywhere else.
Photo Credit: Freepik
