If you’re a live streamer, you might have wished you could keep your YouTube channel live all the time, reaching viewers around the globe no matter when they’re online. Well, your wish just came true. OneStream Live has rolled out a fantastic new feature: 24/7 live streaming on YouTube. That’s right—you can now go live on YouTube nonstop, and we’re here to tell you all about it.
Curious how this works and what it means for your channel? Stick around, and we’ll walk you through everything you need to know to set up your very own 24/7 YouTube live stream with OneStream Live.
What Is 24/7 Live Streaming, Anyway?
Think of it like a TV channel that’s always on, no matter when you tune in. 24/7 live streaming is just like that—a continuous broadcast that runs without any breaks. With OneStream Live, you can loop your pre-recorded videos to stream 24 hours a day, seven days a week, for up to 30 days straight! This means your content is always available, letting viewers from any time zone jump in whenever they like.
Why Stream 24/7 on YouTube?
You might be wondering, “Why should I bother with a 24/7 live stream?” Great question! Here are some awesome benefits:
Consistent Brand Presence
Streaming 24/7 ensures that your brand is always present, providing constant visibility. This persistent presence helps reinforce your brand identity and keeps you top of mind among viewers. It’s like having your digital billboard that’s always switched on.
Automate Your Content Strategy
With 24/7 streaming, you can automate the delivery of your content. By scheduling pre-recorded content to go live, you maintain a steady stream of content that runs according to your plan, without needing constant manual intervention. This automation can free up your time while ensuring your channel remains active and engaging.
Use Non-Peak Hours
Streaming non-stop lets you capture audience segments you might miss during typical peak hours. Night owls, early risers, and viewers from different time zones can all find something live on your channel, no matter when they tune in. This strategy ensures that you’re catering to your primary audience and tapping into potential new followers during off-hours.
Experiment with Diverse Content Types
A 24/7 stream offers a unique opportunity to experiment with various types of content. You can dedicate certain hours to different themes or types of broadcasts, like behind-the-scenes content during off-peak hours or specialized programming during the weekends. This variety can attract diverse audience segments and keep your existing viewers hooked.
Enhanced SEO and Channel Metrics
YouTube’s algorithm favors channels with higher engagement and longer watch times, which are natural byproducts of 24/7 streaming. This continuous activity can boost your channel’s SEO, making it more likely to appear in search results and recommendations. Plus, the extensive data collected during non-stop streaming provides valuable insights into viewer preferences and behaviors, which can inform future content strategies.
Create a Hub for Community Interaction
Your channel can become a community hub where viewers return not just for content but for interaction. Regular viewers might see your channel as a meeting place where they can chat with like-minded individuals at any time. This sense of community can increase viewer loyalty and engagement.
Adapt to Viewer Feedback in Real-Time
Continuous streaming allows you to gather and react to viewer feedback in real-time. If certain content performs exceptionally well, you can adapt your streaming strategy to include more of that content type or theme. This immediate responsiveness can help optimize your content strategy to better meet the needs and preferences of your audience.
How to Set Up a 24/7 Live Stream on YouTube with OneStream Live
Ready to live stream non-stop? Setting up a 24-hour live stream on YouTube is easier than you might think. Let’s break it down step by step.
Step 1: Log In to OneStream Live
First things first, head over to OneStream Live and log into your account. If you don’t have one yet, signing up is a breeze.
Step 2: Create a New 24/7 Stream
Once you’re on your dashboard, click on “Create Stream” and select the “24/7” option. Alternatively, you can hover over the “Add Videos” section under “Pre-recorded video” and click on “24/7 Stream”.
Step 3: Upload Your Pre-Recorded Videos
Now it’s time to choose the content you want to stream. You have a few options:
- Upload from Your Device: Click “My Device”, select a video file (up to 10 GB), and hit “Start Upload”.
- Use Existing Content: If you’ve previously uploaded videos to OneStream Live, you can select them from your OneStream Storage.
- Upload from Cloud Storage: You can also upload videos from Google Drive, OneDrive, or Dropbox without any size limits.
Step 4: Optimize Your Video for Looping
After uploading, select your video and click on “Optimize Video for 24/7“. This ensures your content loops seamlessly during the stream.
Step 5: Set the Stream Duration
Click on “Stream Duration” and choose how many days you want your stream to run—up to 30 days. That’s an entire month of continuous streaming!
Step 6: Add Stream Details
Give your stream a catchy title, write a compelling description, and add some relevant tags. Don’t forget to sprinkle in some emojis to make it pop!
Step 7: Adjust Advanced Settings (Optional)
Since 24/7 live streaming is currently exclusive to YouTube on OneStream Live, you have some YouTube-specific settings:
- Enable 180° or 360° Video: If you’re streaming immersive content.
- Delete Post After Stream Ends: Useful if you don’t want the stream to be replayed.
- Activate DVR: Allows viewers to rewind during the live stream.
- Mark as Made for Kids: If your content is child-friendly.
Step 8: Select YouTube as Your Streaming Destination
Choose YouTube from the list of platforms. OneStream Live plans to add more platforms for 24/7 live streaming soon, so stay tuned!
Step 9: Set a Thumbnail
An eye-catching thumbnail can make a big difference. Upload an image that represents your stream and grabs attention.
Step 10: Go Live or Schedule for Later
You’re almost there! Decide whether you want to go live on YouTube immediately or schedule the stream for a later time. If you’re scheduling, pick your desired date and time.
Step 11: Launch Your 24/7 Live Stream
Double-check all your settings, and when you’re ready, hit “Go Live“. Congratulations! Your YouTube 24/7 live stream is now up and running.
Final Thoughts
And that’s it! With OneStream Live’s new feature, setting up a 24/7 live streaming channel on YouTube is as easy as pie. It’s a fantastic way to keep your audience engaged, reach new viewers, and even boost your earnings—all without being glued to your screen 24/7.
So why not give it a shot? Keep your content live around the clock and watch your community grow like never before.
Happy streaming!