Using Data and Analytics to Gain an Edge in Sports Betting

Sports betting is mostly about probability. While guessing right makes you feel successful, making a profit all the time takes more effort than guessing and just having luck. Expert betting comes from studying betting odds and having the ability to spot when the bookmakers get something wrong.

Here, we try to breakdown betting odds, clarify their types and most importantly, show readers how to profit from “value betting.”

As a result, you’ll be in a good position to understand odds properly and choose smarter bets using statistics, and also use the techniques in different areas, besides sports like the Slots game.

 Betting Odds: A Look at What It Means

The basis of every bet is the set of odds involved. Those numbers are not random; they express the chance the bookmaker has calculated for a particular event to take place, influencing how much a bettor stands to win. Understanding the meaning of odds is the initial thing to learn to become a better bettor.

Globally, odds are displayed in several formats. Since many regions and platforms use both game engines, knowing about them is important. Here are some types of odds.

1. Fractional Odds (e.g., 5/1, 2/1, 1/2)

Here, fractional odds are often used in the UK and Ireland to describe how much money you will make compared to the amount you bet. Odds are often displayed as a fraction which expresses them as 5/1 or 10/3. The number to the left (numerator) shows you what you could win and the number on the right (denominator) shows your wager.

Format: “A/B” (A to B)

Interpretation:

For every £B you stake, you will win £A profit. The amount you stake is also returned.

Example:

  •  If you bet on odds of 5/1 (read as “five-to-one”), it means that you win £5 for every £1 staked, plus your original bet.
  • A £10 stake would return £50 profit + your £10 stake back = £60 total.

2.  Decimal Odds (e.g., 6.00, 3.00, 1.50)

It is common to use decimal odds in Europe, Canada and Australia. When you see these odds, the number tells you what the total return will be per unit of your bet. The odds 3.00 show that you get \$3 when you bet \$1

Format: It is one single number (e.g., 2.50)

Interpretation:

  • For every €1 you stake, you will win €2.50 total (including your €1 stake). In other words, you earn €2.50 for each €1 you place on the game (€1 is your original stake).
  • If the odds you bet on are 3.00: When you stake £10, you can expect a return of £10 times 3.00 which is £30. As a result, you have £20 of profit which includes your initial £10 stake.

3. Moneyline Odds (e.g., -200, +150)

Moneyline odds bets are displayed as -200 or +150. The numbers shown as moneyline odds can be positive or negative.  They are popular in North America.

Format: A number with a plus (+) or minus (-) sign.

Interpretation:

  • This symbol (-) tells you that you must lay out the amount shown to get $100 profit. (e.g., -200 would mean you must bet $200 to have a chance of winning $100 profit.)
  • A plus (+) sign beside a number tells you how much your profit will be for every $100 you wager.

Example:

  • After betting $200 on -200, you get a profit of $100 and have your original stake returned, so the total is $300.
  • By wagering $100 on +150, you get a profit of $150 plus your original $100 back which brings the total payout to $250.
  • If you have +150, 100 is divided by 250 which is equal to 100/250 or 40%.

You need to know about these formats to move forward. You can usually try several bookmakers on the web before choosing the one you prefer. Once you can convert them into implied probabilities, you will know how to identify value and this is what we’ll look at next.

 Uncovering “Value Betting”: The Smart Bettor’s Edge

The main idea behind “value betting” is that you look for cases where your estimation of the event’s real chances surpasses the bookmaker’s implied probability. This point gives you the chance to use your analysis and make good picks instead of guessing.

Value betting forms the basis for winning bets based on data. This includes looking for cases where chances of winning are more than what the odds indicate. When the odds imply a probability that is lower than your estimation, you have a value bet.

Let’s take a look at an example of Value Betting.

Assume you are betting on the outcome of a football match and your opinion is that Team A has a 70% chance of winning. If the probability looks low (about 45.5%) because the odds are 2.20, you’ve found a good deal to bet on.

To calculate:

  • According to the information, the likelihood is 70%.
  • Chance of Green Party = 45.5%.
  • Seeing as 70% exceeds 45.5%, this can be judged as a value bet.

The Concept of True Probability

Every result in sporting event has a real probability, but it is not always possible to know it exactly. If a coin is balanced, its true chance of falling heads or tails is the same, at 50 percent. If you estimated a 50% chance for heads and a bookmaker offered odds of 2.50 (implying 40%), then it would clearly be a value bet.

It is much harder to figure out true probability in sports. It involves:

  1. In-depth Statistical Analysis: Looking in detail at the stats of each player (goals, assists, shots, accuracy of passing, tackling), team results (wins or losses, scoring and conceding goals, xG and share of possession), injuries, past results against the opponent (head-to-head) and external conditions (weather, whether they play at home or away, the type of referee, whether they are tired after recent matches).
  2. Qualitative Factors: Using qualitative information that can include team morale, changing coaches, conflicts among teammates, motivation to avoid relegation or win a championship and how much the fans support the team.
  3. Expertise: Based on many years of following the sport, teams and players closely, you will understand things in great depth. This feeling, together with data, can reveal small trends that data models have not detected yet.

Sharpening Analytical Skills: Beyond Guesswork

To use data instead of guessing, you should take a set strategy and regularly improve your analysis abilities. The process of learning, trying out new things and adapting is always an ongoing process.

 Step-by-Step Analysis

  1. Select Your Niche: Select the type of sports or leagues that you know the most about. Familiarity with your subject opens your eyes to aspects that statistics are not able to highlight. Getting experience in a particular sport can improve your knowledge there.
  2. Find Results: Use well-known websites (such as Opta, Football Reference, Basketball-Reference, the ATP/WTA sites, ESPN and the official league websites) to obtain all the results you need. Collect data automatically whenever you are able to speed up the process.
  3. Identify Key Performance Indicators (KPIs): Find out which statistics are best at helping you explain and predict changes in the sport, league and market you are focused on. Here, it is more useful to look at goals scored by both teams and how each side plays defensively than just their win/loss history.
  4. Creating Your Own Probability: This one is not easy, but it’s very important. After you have reviewed all the data (player statistics, team abilities, injury updates, previous results and expert comments), give yourself a chance percentage for the possible outcome. You might assemble statistical models or just analyse the data through experienced analysis with numbers.
  5. Compare with Bookmaker Odds: Make the bookmaker’s odds equal to what you think is fair value from betting. When your probability is much higher than the one offered by the bookmaker, it could be a worthwhile bet. The greater the difference between expectations and reality, the more useful the information can be.

Conclusion: Empowering Your Betting Journey

Even if you know the winning amounts when you bet, it is important to realize the odds behind them. Making use of fractions, decimals and moneylines, along with the skill of deriving their implied probabilities, will give you an advantage when making picks. Nevertheless, the real advantage appears when you spot “value bets” where your viewing of an event’s outcome chances turns out better than the bookmaker’s.

Would you like to try using these techniques in areas besides sports and experience games that rely on planning? You can try Slots right away!

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