JOB Title: Trade Marketing and BTL Specialist – Lake Region
Job ID #: 416
Department: Marketing Services
Country: Tanzania
Experience Required: 3 – 5 Years
Location: Mwanza
Functional Area: Marketing
Relocation Provided: No
Position Type: Full-Time Regular
Residency: Open to local candidates only
Role Purpose
This position will have responsibility for developing and managing the trade
marketing strategy for all sales channels. The position has responsibility
related to building brand equity and sales. The Trade Marketing and BTL
Specialist is responsible for working as part of the marketing team to develop
and execute marketing programs associated with the growth of the TIGO brand and
support Go to Market
Key Responsibilities
• Design in-store execution plan in association with go to market
• Ensure in-store communication inventory and seasonality
• Develop BTL and promotional activities to boost sales
• Ensure consistency and guidelines compliance of all Tigo communications at
trade level
• Control A&P execution in trade marketing expense
• Coordinate national and regional BTL agencies
Position Requirements
• University degree, preferably in marketing, communication, engineering and
business administration
• MBA or master preferably in marketing
• Trade Marketing experience, preferably in FMCGs
• A minimum of 3 – 5 years of marketing, trade, business management or
franchise management experience are required
• Budget management and strong analytical skills.
To Apply:
Interested candidates are required to follow the link below to apply
http://careers.peopleclick.eu.com/careerscp/client_millicom/external/jobDetails.do?functionName=getJobDetail&jobPostId=508&localeCode=en-us
Deadline: 5th April 2013