It’s 2025, and the popularity of videos for businesses has increased even more than before. Many companies invest in videography for marketing purposes because they see results. Their success can be attributed to the reach factor. Make one and distribute it across relevant channels to get quickly noticed or convey your message to the target audience. If you haven’t started yet, it’s better to think about this opportunity now. Otherwise, your competitors will leave you behind. Many companies have begun prioritizing video content after learning about the impact. You must also decide as soon as possible to get an edge.
Impact of Videos by Marketing Goal
Every marketing funnel is unique due to different marketing goals. However, the entire buyer’s journey can be divided into – attract, engage, convert, delight, etc. If you use precise video content to tap into the different parts of this cycle, the whole experience can be rewarding. Of course, the videos must be of professional quality to be impactful. Luckily, many companies specialize in video production San Francisco. You can take their help. Before this, let’s find out what stats say about the effectiveness of videos at different stages.
- User attention
Powerful visual imagery, texts, effects, and sound give users a complete picture of what you want to show them, creating an immersive experience. About 90% of marketing professionals say video content helped them in lead generation, and more than 90% of the audience learns about new products or brands on YouTube.
- User engagement
Getting the attention of new users is one thing. You should engage with them through rapport-building initiatives like email marketing or social media. When videos are created for this goal, viewers notice your organization more. They try to learn about your product or brand through them without feeling the pressure to buy. According to 86% of marketing professionals, these videos increased traffic to their official websites. 83% of them also believe videos helped those visitors stay longer on the site.
- User nurturing
At this stage, the video should focus on how your products or services solve your users’ concerns. The content cannot push them into buying. Instead, the emphasis should be on relationship building. An expert video production agency can ensure this. About 94% of people who utilized this communication medium say users became more aware of their products and services. Those who viewed the videos also confirmed that videos help them absorb 95% of the brand message.
- Conversions
You’ve probably already heard from many marketers about the benefits of videos in conversions but didn’t trust them. Why? It can be because you have never used this strategy before or because the quality of the previous videos was poor. However, if you hire professionals for this work, the experience can be different. The in-house team may not have all the resources required for high-end videography. Agencies are fully equipped and self-reliant. A professional-grade video can address all your customers’ queries about your service or product. The real-life applications give them further clarity. Due to this, they can decide faster.
A survey suggests that over 50% of shoppers purchase a product after seeing an online video. 84% say their conviction in a product or service increases when they see a brand’s product video. Even a considerable percentage of marketers vouch for the contribution of videos in boosting sales. 93% of companies also claim they acquired new users through social media videos.
Do you want to build your marketing strategy around videos? Most marketers don’t try this avenue because of time constraints or not knowing where to begin. You can avoid this problem by hiring a video production agency.
