BRANDING MANAGER- RADIO
STATION at SMW Communication, Kigali, Rwanda – DEADLINE: 01/07/2014
STATION at SMW Communication, Kigali, Rwanda – DEADLINE: 01/07/2014
BRANDING MANAGER- RADIO STATION
Ø
To
be responsible for developing and maintaining marketing strategies to increase
audience size for the radio station.
To
be responsible for developing and maintaining marketing strategies to increase
audience size for the radio station.
Ø
To
evaluate customer research, market conditions, competitor data and implement
marketing plan alterations as needed.
To
evaluate customer research, market conditions, competitor data and implement
marketing plan alterations as needed.
Ø
To
oversee all marketing, advertising and promotional staff and activities.
To
oversee all marketing, advertising and promotional staff and activities.
Responsibilities:
Ø
Responsible
for the marketing of the
Responsible
for the marketing of the
Ø
Develop
an annual marketing plan in conjunction with the sales department.
Develop
an annual marketing plan in conjunction with the sales department.
Ø
Budget
management.
Budget
management.
Ø
To
deliver all marketing activity within the agreed budget.
To
deliver all marketing activity within the agreed budget.
Ø
To
achieve frequent, timely and positive media coverage across all available
media.
To
achieve frequent, timely and positive media coverage across all available
media.
Ø
To
conduct market research in order to identify market requirements for current
and future products.
To
conduct market research in order to identify market requirements for current
and future products.
Ø
To
develop and implement a company-wide plan to push the station, working with all
departments for its execution
To
develop and implement a company-wide plan to push the station, working with all
departments for its execution
Job Requirements:
Ø
Approximately
4 years of sales experience in the marketing industry.
Approximately
4 years of sales experience in the marketing industry.
Ø
Experience
with a company in a related company sector.
Experience
with a company in a related company sector.
Ø
Extensive
experience of developing, maintaining and delivering on marketing strategies to
meet company objectives.
Extensive
experience of developing, maintaining and delivering on marketing strategies to
meet company objectives.
Ø
A
strong understanding of customer and market dynamics and requirements.
A
strong understanding of customer and market dynamics and requirements.
Ø
A
proven ability to oversee all marketing, advertising and promotional staff and
activities.
A
proven ability to oversee all marketing, advertising and promotional staff and
activities.
How To Apply
Please send your CV and cover letter to ritah.umurungi@smwcommunication.com before 1st July 2014.
