Skol Brewery Ltd,Digital Manager Jobs in Rwanda

Flexibility and Respect and are proud
to be the fast growing Brewery of International Quality Beer in Rwanda.

• Create
  a social media strategy in line with the company s online visibility goals
• Create
  budgets for social media activities
• Plan
  social media campaigns
• Manage
  change and adopt social media into the company’s culture
• Work
  with the brand and sales team to integrate different branding and
  advertising activities
• Research
  top influencers, competitors, and trends in the industry

• Create
  timely and engaging editorial content optimized for platform used and
  intended audience
• Manage
  the Company s website and all online platforms
• Manage
  social media campaigns and day to day activities
• Manage
  presence in social networking sites
• Brand
  advocacy
• Online
  Community outreach
• Build
  a brand ambassador network
• Post
  and comment on relevant blogs
• Create
  or improve and upload professional visuals and videos that reflect client
  and their brand (Customize social media pages (ex. Facebook, Twitter,
  Google+, YouTube), develop supporting offline collateral, create original
  content, etc.).
• Stay
  current with social media trends and tools – includes attending networking
  and educational events, reading blogs, and listening to podcasts.
• Engage
  in conversations and answer questions
• Create
  and maintain a social media editorial calendar and posting schedule

• Work
  closely with the Trade Marketing Manager and the Regional Sales Managers
  to communicate on all initiatives
• Post
  and relay all initiatives and consumers’ advantages on social media
• Post
  pictures of success: winners’ interviews, prizes, etc…
• Use
  social media to drive traffic of consumers and potential consumers to the
  Point of Sale (POS)
• Analyze
  and evaluate the impact of each initiative relayed on social media
• Report
  on effectiveness of the launched initiatives

• Develop
  benchmark metrics to measure the results of social media programs
• Analyze
  and evaluate social media campaigns and strategies
• Report
  on effectiveness of campaigns
• Monitor
  trends in social media
• Monitor
  the activities of main competitors in social media
• Monitor
  social space for brand and related topics and conversations
• Understand
  how the social media impacts search traffic

• Bachelor’s
  Degree in marketing, communication or journalism or equivalent experience

• Proven
  knowledge of Graphic Design software such as In-Design, Illustrator or
  Photoshop
• Proven
  ability in website development and strong understanding of user-generated
  content management, content marketing and reputation management.
• Extensive
  experience in social media marketing or as a digital media specialist for
  a corporate organization
• Knowledge
  of online marketing and good understanding of major marketing channels
• Experience
  in using Facebook, LinkedIn, Google+, Google Communities, Twitter, Flickr,
  YouTube, Pinterest, Instagram and more.
• Proven
  ability to lead online communications in other organizations