Harbourfront
Centre
Harbourfront Centre, on Toronto’s waterfront, is an innovative
non-profit cultural organization which creates, for a diverse public, events
and activities of excellence that enliven, educate and entertain. Working in
partnership with various communities, Harbourfront Centre nurtures and supports
educational and recreational activity as well as contemporary artistic creation
through showcasing Canadian and international
non-profit cultural organization which creates, for a diverse public, events
and activities of excellence that enliven, educate and entertain. Working in
partnership with various communities, Harbourfront Centre nurtures and supports
educational and recreational activity as well as contemporary artistic creation
through showcasing Canadian and international
talent. Our year-round operation
offers some 4000 internationally acclaimed events ranging from music, literary
and theatrical festivals to children’s activities and craft workshops.
Harbourfront Centre is one of Toronto’s most popular tourist attractions,
drawing more than 3 million visitors and contributing over $126 million to the
local economy annually.
Job Description
EMPLOYMENT OPPORTUNITY
Senior Integrated Communications Specialist
Full Time
Senior Integrated Communications Specialist
Full Time
Job Ref. #15F07-WC
Number of vacancies: 1
Number of vacancies: 1
Harbourfront Centre is a Canadian charity operating the 10 prime
acres of Toronto’s central waterfront as a free and open public site. We
celebrate the multiplicities of cultures that comprise Canada and enliven the
city through the creative imaginations of artists from across the country and
around the globe. Harbourfront Centre attracts more than 17 million visits to
its site each year to experience 4,000 diverse public events and activities.
acres of Toronto’s central waterfront as a free and open public site. We
celebrate the multiplicities of cultures that comprise Canada and enliven the
city through the creative imaginations of artists from across the country and
around the globe. Harbourfront Centre attracts more than 17 million visits to
its site each year to experience 4,000 diverse public events and activities.
Currently
an employment opportunity exists in our Integrated
Communications department for a full-timeSenior Integrated Communications Specialist.
Reporting to the Manager, Marketing, this position is responsible for
developing strategies and implementation plans to execute a comprehensive and
cohesive marketing and media campaign for assigned programmes.
an employment opportunity exists in our Integrated
Communications department for a full-timeSenior Integrated Communications Specialist.
Reporting to the Manager, Marketing, this position is responsible for
developing strategies and implementation plans to execute a comprehensive and
cohesive marketing and media campaign for assigned programmes.
Major Responsibilities include:
• In consultation with the Manager, Marketing and Head of Integrated Media,
participate in the research, planning and development of comprehensive digital
media and online programs.
• Work with the Manager, Marketing on special projects such as anniversary
campaigns, special announcements and others of a similar nature.
• Devise and implement Marketing and Media Communication Strategies and Plans
for assigned areas of programming that span across all communication media
(online and offline) within budget requirements.
• Work with New Media, Social Media and Design departments and other creative
staff to produce marketing collateral in accordance with brand messages to
execute plan.
• Coordinate marketing initiatives to ensure projects are completed in a timely
manner, in line with department scheduling.
• Coordinate the implementation of online advertising campaigns and assist in
reporting and analysis.
• Coordinate and implement campaign-tracking measures across multiple channels.
• Gather programming information, write media releases on assigned programmes
for dissemination to all media platforms.
• Formulate and pitch strong story ideas to the media and create media
opportunities for coverage
• Organize interviews and photo opportunities, respond to telephone inquiries;
integrate with social media campaigns and attend events to coordinate media and
marketing activities.
• Monitor media coverage, evaluate the success of communications strategies,
create media and marketing reports and recommend improvements for future
events.
• Maintain ongoing contact with all media (local, national, international) and
cultivate new contacts. Maintain database
• Assist with social media efforts and provide content for Harbourfront Centre’s
blog and other social media platforms
• In consultation with the Manager, Marketing and Head of Integrated Media,
participate in the research, planning and development of comprehensive digital
media and online programs.
• Work with the Manager, Marketing on special projects such as anniversary
campaigns, special announcements and others of a similar nature.
• Devise and implement Marketing and Media Communication Strategies and Plans
for assigned areas of programming that span across all communication media
(online and offline) within budget requirements.
• Work with New Media, Social Media and Design departments and other creative
staff to produce marketing collateral in accordance with brand messages to
execute plan.
• Coordinate marketing initiatives to ensure projects are completed in a timely
manner, in line with department scheduling.
• Coordinate the implementation of online advertising campaigns and assist in
reporting and analysis.
• Coordinate and implement campaign-tracking measures across multiple channels.
• Gather programming information, write media releases on assigned programmes
for dissemination to all media platforms.
• Formulate and pitch strong story ideas to the media and create media
opportunities for coverage
• Organize interviews and photo opportunities, respond to telephone inquiries;
integrate with social media campaigns and attend events to coordinate media and
marketing activities.
• Monitor media coverage, evaluate the success of communications strategies,
create media and marketing reports and recommend improvements for future
events.
• Maintain ongoing contact with all media (local, national, international) and
cultivate new contacts. Maintain database
• Assist with social media efforts and provide content for Harbourfront Centre’s
blog and other social media platforms
Requirements:
Qualifications
We require a highly motivated, multi-disciplinary Senior
Integrated Communications Specialist with a passion for the arts to assist in executing
a variety of initiatives in a time sensitive environment. The ideal candidate
will be a post-secondary graduate in a marketing, communications or related
discipline with 3-5 years comparable experience in an arts organization,
preferably in the not -for -profit sector. The candidate should demonstrate
strong oral and written communication skills for all applications, as well as
superior organizational, time management and interpersonal skills. He/she
must have demonstrated ability to effectively coordinate online and offline
marketing, media relations and social media initiatives from implementation to
completion. The incumbent must be computer literate, strongly versed with
online and social media opportunities. Experience with email marketing programs
and campaign analysis as well as with Google Analytics or other web analytics
programs is required. Knowledge of CP Style writing and local and regional
media is required. Ability to speak languages other than English, photography
and videography skills are considered assets.
Integrated Communications Specialist with a passion for the arts to assist in executing
a variety of initiatives in a time sensitive environment. The ideal candidate
will be a post-secondary graduate in a marketing, communications or related
discipline with 3-5 years comparable experience in an arts organization,
preferably in the not -for -profit sector. The candidate should demonstrate
strong oral and written communication skills for all applications, as well as
superior organizational, time management and interpersonal skills. He/she
must have demonstrated ability to effectively coordinate online and offline
marketing, media relations and social media initiatives from implementation to
completion. The incumbent must be computer literate, strongly versed with
online and social media opportunities. Experience with email marketing programs
and campaign analysis as well as with Google Analytics or other web analytics
programs is required. Knowledge of CP Style writing and local and regional
media is required. Ability to speak languages other than English, photography
and videography skills are considered assets.
How to Apply:
Qualified applicants must apply
by April 10, 2015
Please send your resume Quoting Job Ref. # 15F07-WC to:
Human Resources, 235 Queens Quay West
Toronto, ON M5J 2G8
Fax (416) 973-1003
by April 10, 2015
Please send your resume Quoting Job Ref. # 15F07-WC to:
Human Resources, 235 Queens Quay West
Toronto, ON M5J 2G8
Fax (416) 973-1003
Harbourfront Centre is committed to building a diverse workforce
and strongly encourages qualified applicants from all backgrounds to apply.
and strongly encourages qualified applicants from all backgrounds to apply.
