Job Description: Global Director of Sales & Marketing
Reports
to:
CEO
to:
CEO
Location:
Nyamata, Rwanda
Nyamata, Rwanda
Travel:
Nyamata,
Rwanda, with significant time in rural villages across Rwanda and other
countries in the region
Nyamata,
Rwanda, with significant time in rural villages across Rwanda and other
countries in the region
Profile:
East
Africans encouraged to apply
East
Africans encouraged to apply
Compensation:
Starts
modest, commensurate with experience, with significant performance based raises
Starts
modest, commensurate with experience, with significant performance based raises
Who
We Are: A social change organization that is revolutionizing
healthy-living by building high quality, cheaper, modern concrete floors (made
of gravel, clay, sand, and laterite) in place of dirt floors.
We Are: A social change organization that is revolutionizing
healthy-living by building high quality, cheaper, modern concrete floors (made
of gravel, clay, sand, and laterite) in place of dirt floors.
We
have installed over 400,000 square feet of flooring and employed over 100
Rwandese staff (and generated jobs and income for an additional 100 masons).
have installed over 400,000 square feet of flooring and employed over 100
Rwandese staff (and generated jobs and income for an additional 100 masons).
About
the Role: The
person hired for this role will have a unique and urgent opportunity to sell a
lifesaving and life changing product to as many people as possible.
the Role: The
person hired for this role will have a unique and urgent opportunity to sell a
lifesaving and life changing product to as many people as possible.
We
are in a great place; we have developed an excellent product that our customers
cherish and that has multiplicative health, employment, and environmental
benefits
are in a great place; we have developed an excellent product that our customers
cherish and that has multiplicative health, employment, and environmental
benefits
The
visionary Director of Sales and Marketing will pilot and implement innovative
strategies and business models to fundamentally disrupt the home improvement
market for the rural poor
visionary Director of Sales and Marketing will pilot and implement innovative
strategies and business models to fundamentally disrupt the home improvement
market for the rural poor
The
Director of Sales and Marketing will lead the organization’s swift expansion to
new regions and countries as well as to even lower socio economic segments of
the population.
Director of Sales and Marketing will lead the organization’s swift expansion to
new regions and countries as well as to even lower socio economic segments of
the population.
The
job will include piloting, iterating, and implementing strategies to improve
all aspects of customer relationship management marketing, sales, branding,
payment plans, promotions, pricing, and after-service support.
job will include piloting, iterating, and implementing strategies to improve
all aspects of customer relationship management marketing, sales, branding,
payment plans, promotions, pricing, and after-service support.
It
will also include developing and testing scaling models (Organic growth?
Franchising? Partnerships? Licensing our trademark oil? The options are
endless!)
will also include developing and testing scaling models (Organic growth?
Franchising? Partnerships? Licensing our trademark oil? The options are
endless!)
The
Director of Sales and Marketing will support sales and marketing teams across
Rwanda and Uganda to start, and several more countries as we grow.
Director of Sales and Marketing will support sales and marketing teams across
Rwanda and Uganda to start, and several more countries as we grow.
We
need someone who is wildly creative and intellectually curious, excited to take
big risks that yield high returns, looks forward to days in the field getting
their hands dirty and talking to rural customers, and who runs towards the most
challenging of problems, never giving up.
need someone who is wildly creative and intellectually curious, excited to take
big risks that yield high returns, looks forward to days in the field getting
their hands dirty and talking to rural customers, and who runs towards the most
challenging of problems, never giving up.
Key
responsibilities include:
responsibilities include:
Sales
and Marketing Strategy
and Marketing Strategy
- Create
systems for procuring and analyzing data about current and potential
customers - Analyzing
current sales and marketing strategies to determine their effectiveness
and feasibility for duplication - Developing,
piloting, and iterating new sales and marketing strategies (e.g.
marketing events, advertising campaigns, financing models) - Determining
sales and marketing strategies in new markets - Support
brand development in new markets and ongoing branding efforts in all
markets - Develop
new partnerships and work with existing partners to gather market research
and data - Develop
a deep understanding of our customers’ needs, motivations, and willingness
to pay - Share
learnings with the senior management and the rest of the team to inform
overall organizational strategy - Support
CEO in determining the optimal business model to scale
Execution
and Team Support
and Team Support
- Work
closely with operations team to align supply and demand in each country - Develop
the structure of the Sales and Marketing Department in each new country as
the organization establishes the business there and support the Country
Directors in hiring for these roles as we expand - Support
the sales teams of each country where the organization operates, including
onboarding new sales hires, setting targets, determining strategy, and
hiring effective teams - Improve
sales representative recruiting strategy and training by learning across
countries
Qualifications
- Educational
level of B.A.in business, management, marketing, economics or a related
field required; MBA preferred - 5+
years of marketing and sales experience; experience with fast growing
startups is a plus - 2 yrs
in management - Commitment
to East Africa and specifically working in rural environments for 2+ years - Experience
living and working in a developing country (preferably Rwanda / East
Africa) - Creative
and artistic with an eye for strong visual design and video design - Experience
managing and analyzing budgets; modeling cost effectiveness of marketing
strategies - Resourcefulness
and critical thinking skills to quickly determine why something isn’t
working and iterate quickly to try to solve it; creative problem solving - Exceptional
people skills and managerial skills; avid team player; coaching and
mentoring approach - Ability
to work on a variety of tasks at the same time - Maturity
and poise under stress - Excellent
attention to detail, commitment to excellence and outstanding work ethic - Positive
attitude, sense of humor, entrepreneurial spirit, curiosity to learn new
things patient with others - Passionate
about international development and social enterprise - Strong
technology skills (knowledge of Microsoft Word, Excel, Google Docs, and
Dropbox) - Fluency
in English required; proficiency in another language common to East Africa
preferred (Swahili, French, Kinyarwanda, Luganda, etc
How
to Apply
to Apply
Send
your CV and cover letter to Natalie Barndt nbarndtctroe@gmail.com
and state what excites you most about this role, and what you
think will be most challenging about it.
your CV and cover letter to Natalie Barndt nbarndtctroe@gmail.com
and state what excites you most about this role, and what you
think will be most challenging about it.
