Job Title: General Manager Commercial
Department: Commercial
Reporting: Deputy CEO
Key tasks:
Set the commercial strategy for Rwandair i.e. the customer proposition, revenue target and deployment of the key commercial levers to meet this objective: sales and distribution, marketing, network, pricing and revenue management, and cargo;
Develop a clear and constant awareness of customer needs.
Develop and monitor the demand picture that drives the 5 Year strategic plan including network and fleet growth,
Establish cross functional working processes with finance, HR and operations on business processes that require multi departmental involvement such as product, schedule, new market entry etc.
Maintain a constant awareness of competitor activities
Identify new business opportunities e.g. ancillary revenue, codesharing etc.
Manage and motivate the commercial team to ensure efficient service delivery
Recruit key staff that are missing and appoint vendors to meet strategic skills that are otherwise missing from the business.
Ensure consistency within company’s branding and marketing mix, especially PR and the Internet and appreciating its continuity;
Ensuring excellent levels of customer satisfaction through working closely with the operational teams.
Authorities:
Staff assignments within the Commercial team
Selection of third party service providers – e.g. system vendors, agencies and consultants
Performance evaluation of direct reports.
Accountabilities:
Meeting revenue targets
Brand awareness in line with the customer proposition
Fleet and Network Plan
Increase revenue and improve profitability
Pricing Strategy
Sales & Distribution Strategy
Cargo strategy
Demand side of strategic plan
Focus on RPK and RASK
Required Skills
Strategic planning and analysis
Contract negotiation and management
Public speaking and presentation skills
Ability to focus on detail and big picture
Analytical thinking
Business and report writing
Able to deal with multiple objectives and sources of information
Relationship building and persuasive skills
Able to challenge and be challenged
Ability to cross reference argument
Accuracy
Endurance
Team player
Systematic worker
Required Education & Experience
Past record of outstanding performance in similar position in an airline for a period of Minimum 12-15 years.
Leadership experience in Sales, commercial planning and marketing is desirable.
Bachelor or master degree in business administration, economics or marketing
How to apply:
An application letter addressed to Senior Manager -Human Resources
Recent and detailed curriculum vitae
Relevant certificates
A photocopy of the national identity card
Two passport photos
Three current referees
The deadline for submitting application documents is 9th April 2012 at 4 pm local time at the front desk of our head office located at Kigali International Airport, Top Floor building.
Senior Manager- Human Resources
RwandAir
Kigali International Airport – Main Terminal Building (Top Floor)
Box 7275 Kigali – Rwanda
Email: alex.karangwa@rwandair.com
Only shortlisted candidates will be contacted. Note: RwandAir is an equal opportunity employer
