Customers are becoming ever more demanding,
and in most markets they have more options to choose from than ever before. At
the same time perceived switching barriers, the inconveniences of changing
suppliers are being reduced. A good illustration of the effect of these changes
is in the financial market, where the growth of internet and telephone banking
has presented customers with a breadth of new alternative at the same time.
and in most markets they have more options to choose from than ever before. At
the same time perceived switching barriers, the inconveniences of changing
suppliers are being reduced. A good illustration of the effect of these changes
is in the financial market, where the growth of internet and telephone banking
has presented customers with a breadth of new alternative at the same time.
