Job Title: MARKETING MANAGER
REPORTS To: COMMERCIAL DIRECTOR
DUTY STATION: DAR ES SALAAM
Role Purpose Statement:
Design, Implementation and Management of the Company’s Marketing
strategy and plans.
Key Accountabilities/Responsibilities
• Develop, implement, monitor and influence Precision Airs Marketing strategy to project the
company culture & image to subsequently create customer value for Precision Air’s products
and services.
• Build and create strong brand ensuring customers desire Precision Air’s products.
• Design and Create value networks and channels to propel the sales effort.
• Analysis of emerging industry travel trends and identify critical market segments for targeting
• Management of in-flight magazine and internal newsletter (PAA & Skyline)
• Design Brand equity, craft the brand positioning in the market
• Organise and manage PW’s Marketing events
• Provide and supply up to date and timely briefs of development driven campaigns and special
projects.
• Liaise with Sales team to ensure timely production and distribution of promotional material as per
the Marketing Plan.
• Design the company market intelligence system and use of information to keep keen track of
competitor activities.
• Leverage the PW product against competition, new entrants and alternatives in the market
environment
• Develop and monitor recurrent expenditure to ensure actual is controlled and within budget by
your supervisor.
Minimum Qualification
• University Graduate with 5 years on the Job experience in Marketing at Management level.
• Experience with Managing relationships with internal and external clients
• Strong personality with wide network in industry.
• Planning and organizational skills.
• Knowledge of airline business processes is an added advantage.
Competencies
• Extraordinary communicator with exceptional command of English & Kiswahili
• Demonstrates effective communication style appropriate to audience and situation from an array
of skills in presentations, written and verbal communications
• Focused, self reliant Team player
• High level of integrity
• Good listening skill and can quickly identify other party’s core message
• Decisive and confident and takes leading role in initiating action
• Ability to work under pressure and meet tight deadlines
• Cross – cultural sensitivity
• Ability to work under pressure and meet tight deadlines
Remuneration and Benefits
An attractive remuneration package will be offered to the successful candidate.
Closing Date:
Not later than 29th February 2012
Mode of Application:
If you feel you meet the above requirements please send your application and CV to the address below.
Only short-listed applicants will be contacted.
The Director of Human Resources and Administration
Precision Air Services Limited
Mail Box 70770
Dar es Salaam
Tanzania
E-mail:pwrecruit@precisionairtz.com
