Job title:
New Business (Commercial) Consultant
Department/Project:
PSI/Tanzania (T-MARC) Term: April – July 2016 Who we are We’re Population
Services International (PSI), the world’s leading non-profit social marketing
organization. We work to make it easier for people in the developing world to
be healthy by providin
g access to products and services that range from
mosquito nets to HIV testing.
There are over 9,000 “PSI’ers” around the world. It’s a motley group of
entrepreneurs and professionals with a diverse range of backgrounds all the way
from the medical industry to the music business, all with unique skills we
bring to the job. Partner
with us! PSI/Tanzania implements the Tanzania Social Marketing
Program (TSMP) with support from USAID. Under TSMP, PSI provides a subcontract
to T-MARC. T-MARC is an independent, Tanzanian, not for profit,
non-governmental organisation (NGO) working for the benefit of Tanzanians.
T-MARC is marketing the condom brand Dume with three line extensions: Classic,
Extreme, and Desire. In July 2015, T-MARC developed a new Strategic Plan for
the organization. A key part of the strategy is establishing a social
enterprise operation for Dume and other potential products to be introduced as
part of T-MARC portfolio in the future.
PSI is looking for a New Business Consultant to support T-MARC to: maximize the
commercial market output of Dume condom brand by optimizing the route to market
for Dume in the current channels; set up the most efficient sales operation
possible; run in the most efficient way; and to identify and test new channels
of distributions for Dume. Additionally, the consultant to identify market
opportunities in terms of new products that could potentially fit the sales
channel built for Dume.
Sound like you? Read on. Your
contribution
- Conduct
an analysis of consumer and trade insights based on existing research and
field observation. Use these insights as evidence to improve Dume’s route
to market and trade marketing strategy as well as foundation for exploring
new product introductions; - Assist
T-MARC Sales Manager to scale up the sales organization unit. Focus on
efficiency, systems, credit and sales receivables policies, and sales team
skills and rewards system. - Identify
new channel opportunities for Dume. This could include changing the
distribution model and the commercial policy, restructuring of the sales
organization, redesigning the trade marketing plan, and identifying and
testing new channels (with higher margins) or other adjustments in the
route-to-market as deemed by the trade and shopper insights and efficiency
optimization; - Assist T-MARC
with tracking cost recovery financial analysis - Conduct
market analyses for introduction of up to three new products in the
distribution pipeline of T-MARC.What
are we looking for? The consultant must be a seasoned
commercial, sales or marketing professional (12+ years related experience)
with proven track record of for-profit successful FMCG or pharma product
launches, developing route-to-market strategies, channel development and,
setting up commercial sales operations and working closely with the trade
in Tanzania. Experience in running commercial business units (responsible
for bottom line) will be a plus. Swahili knowledge is an advantage.
Timeline: Work is expected to start in
April 2016, with an expected completion date by end of July 2016.
Expected
Output:
A project plan will be drafted with PSI and T-MARC and progress against plan
must be reported on every month. Deliverables of the consultancy will be:
Report
with key trade and shopper insights (PowerPoint or Word)
Dume
marketing plan with emphasis on Route to Market Strategy (incl. optimization of
efficiency and maximization of volume);
New
Channel Development Report – including design and results of market tests
Market
analysis/scoping for new product introduction.
PSI is an Equal
Opportunity Employer and encourages applications from qualified individuals
regardless of actual or perceived race, religion, color, sex, age, national
origin, disability, sexual orientation, marital status, personal appearance,
matriculation, political affiliation, family status or responsibilities, gender
identity or expression, pregnancy, childbirth, related medical conditions or
breastfeeding, genetic information, amnesty, veteran, special disabled veteran
or uniform service member status or employment status.
Apply Here: http://www.Click2Apply.net/cfxp3dvtzj
PI93039349
