Park Inn Marketing and Communications Manager Job Vacancy

Park
Inn by Radisson is continuing to expand its footprint around the world and
provide stress-free experiences, good food, and upbeat environments.
Can
you be our guests’ superhero and a dynamite problem solver? If feel goods come
naturally to you, then here at the Park Inn by Radisson Hotel Kigali, we are
looking for fun, passionate people just like you!

At
the Park Inn by Radisson Kigali, we stand out together as one team and make
memorable moments for our guests, because we are a hotel you can rely on
POSITION  
                       
        Marketing and Communications
Manager
NUMBER
OF POSITION
         
   One
DIVISION                
       
           
Marketing
Department
REPORTS
TO        
         
         
General
Manager
PRIMARY
OBJECTIVE OF POSITION
 The
Marketing and Communications Manager is responsible for the planning,
direction, control, and coordination of all communication activities for the Park
Inn by Radisson, Kigali
an emphasis on public relations, social media,
online and offline marketing.
TASKS,
DUTIES, AND RESPONSIBILITIES
  • Responsible
    for the development and effective implementation of public relations,
    marketing, digital communication, and social media for the Park Inn by
    Radisson, Kigali.
  • Manage
    all social media efforts for the hotel.
  • In
    charge of the brand management for the hotel.  
  • Design
    and implement appropriate marketing strategies in order to ensure the
    effective strategic positioning and visibility of the properties and the
    brands.
KEY
RESPONSIBILITIES
Communications
  • Develop
    and implement Regional PR, digital communication and social media plan to
    promote Park Inn by Radisson, Kigali, within the market, in cooperation
    with the Regional office.  
  • Promote
    Park Inn by Radisson, Kigali, and its executives through social media
    network, trade shows, interviews, press conferences, media dinners, photo
    calls, and events.
  • Research
    and seek innovative PR (online and offline) opportunities, including
    identifying opportunities for the placement of stories and the promotion
    of spokespeople
  • Direct
    any local PR agencies in terms of managing the brief, the pitch and
    appointment process and working closely with the agency to promote the
    hotel.  
  • Develop
    and maintain media and online journalists/bloggers lists for use on the
    regional basis in liaison with the corporate PR agency.
  • Write,
    edit and submit news releases to the media locally and regionally.
Marketing
  • Design
    the annual marketing plan for Park Inn by Radisson, Kigali, that
    will act a guide for marketing operations throughout the year
  • Ensure
    a coherent brand message and tone of voice
  • Deliver
    creative, innovative and effective advertising, collateral, sales tools
  • Develop
    online content for B2C activities
  • Ensure
    effective database management in hotels
  • Adaptation
    of corporate campaigns as directed by the regional office
  • Development
    of district tactical marketing activities and campaigns
  • Manage
    and develop strategic B2C partnership and sponsorship
  • Monitor
    consumer data, ROI leisure campaigns, market research,
  • Support
    the implementation of the Brand MICE offers (Smart Meetings) 
  • Manage
    and develop strategic B2B partnership and sponsorship
Social
Media
  • Manage
    the execution of the company’s social media strategy
  • Online
    reputation management for the Park Inn by Radisson, Kigali, based
    on social media and review sites monitoring
  • Create
    and execute frequent promotions on multiple social media channels
  • Monitor
    and manage the use of Review pro.
  • Manage
    the hotel’s social media channels composing engaging and informative
    content using appropriate brand voice and best practices on social
    channels including Facebook, Twitter, Instagram, Google+.
Knowledge
and Experience
  • Bachelor’s
    degree in marketing communications  
  • A
    minimum of five years relevant work experience with a strong understanding
    of media networks in Kigali/Rwanda.
  • Proficient
    ability to communicate effectively in English both written and
    verbally 
  • International
    experience in social media and other online communication channels
  • Proven
    track record of social media initiatives
  • Demonstrated
    organization skills and planning abilities
  • Ability
    to work in a fast-paced environment and prioritize work to align with
    company’s and department’s initiatives
To
apply for these opportunities, interested candidates can send their resume at:
Please
Note:
At this point, we are recruiting for
the only advertised position. You are kindly requested to insert the position
you are applying for on the heading of your CV and in the e-mail subject. Only
Shortlisted candidates will be contacted by Telephone and may be
contacted before the deadline
. Should you not be contacted within 15 days
after closing date, please consider your application as unsuccessful.
Application
Deadline is 27th September 2018
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